Ybrant Digital Ltd., an Indian digital marketing companies is acquiring a minor stake in Israeli start-up Web 3.0 Ltd. Web 3.0 is a developer of web, mobile web and performance based marketing applications. The size of the deal is not yet disclosed but the two companies are already collaborating on a range of mobile ventures.
Shahaf Bar-Geffen and Paz Dror are the founders of the company Web 3.0.
â€œWe are proud to join hands with one of the fastest growing digital advertising groups in the world. Digital advertising has been showing tremendous growth globally. With Ybrantâ€™s massive global team and a solid growth strategy, we will be able to jointly expand our mobile advertising efforts at a faster pace and to subsequent markets, getting Ybrant’s vision of a seamless multi platform offering closer to its full potential,â€ said Bar-Geffen.
Suresh Reddy, chairman and CEO of Ybrant said,Â â€œWe clearly see that the mobile media has huge potential for growth in the years to come. Ybrant has made a strategic commitment to play a significant role in the growth and development of this arena. This collaboration with Web 3.0 is the first among the few moves we are making towards strengthening our offering.”
This deal will be the third acquisition of Ybrant in Israel. In April it acquired PicApp, Ltd and digital advertising company Oridian Online Media Solutions.