Tag Archives: apple

Google’s Answer to Siri – Voice Majel Assistant

December 27, 2011

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Google is all set to come up with its reply to the most hyped app for 2011, Apple’s Siri. The project codename is Majel and supposedly will be an update of the app “Voice Actions” for Android.

Now, it’s not exactly same as Siri wherein the phone responds to any question raised by the user. Majel performs certain actions based on preset commands, voice calling, texting, search and destination lookup. The present commands are very intuitive and language understanding is very clear. You can search many things, any restaurants, shop, send messages, make calls, get weather report, all by talking normally to your phone, the way you would do it with a friend.

For making Majel, Google purchased Clever Sense, company which created the app called “Alfred” that allows voice commands.

The success depends on what happens when Majel is launched. You never know, seeing the latest copyright lawsuits running, Apple might sue Google for copying Siri.

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Google’s iPad Killer to Come in 6 Months?

December 27, 2011

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Yesterday I read on FoxNews that Google is coming up with their very own iPad killer in the next six months. The news cannot be taken as a rumor as it was said by Google’s executive Chairman, Eric Schmidt.

It is not surprising though. When smartphones became popular and Apple came up with iPhone, Google soon came up with Droid and Nexus. It seems to me that Google is becoming more of a company that waits and watches the latest toys in the market and once one of them becomes a hit, Google quickly jumps into making something similar.

Google’s strategy is pretty clear. Make gadgets bundled with its Droid OS and try to get as much market share as possible. Let’s see how much this will be a success. Personally Google has failed to make any significant mark in the hardware market so far, so it will be interesting to see what happens to Google’s tablet.

Another milestone in the war between Apple and Google.. 6 months to go!

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Santa Talks to Siri, Best Christmas Ad by Apple

December 20, 2011

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Christmas is approaching and all the marketers are busy deciding how to promote their products in this holiday season. Apple has also come up with their Christmas ad for the iPhone that features Santa Clause and Siri. When it comes to Apple, the hype and buzz is always there. The ad was uploaded on 18th Dec and till I write this post, it has got 1,593,637 views. Check out the ad here:

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Google’s Most Searched List of 2011

December 16, 2011

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End of 2011 is approaching and Google has released its annual Zeitgeist report for the most popular search terms of 2011.

Google also compared the searches of 2011 with that of 2010 to find out the emerging trends. YouTube sensation Rebecca Black was at the #1 spot for fastest rising term, followed by Google’s own social network Google+. Third spot was taken by Ryan Dunn who dies in a car crash this summer.

If you talk about the search terms alone, Apple dominated with taking almost all of the top spots. “iPhone 5”, “Steve Jobs”, “iPad 2” were all part of the top 10 list of the fastest rising search terms.

Globally cupcakes and Japan made to the top in their lists. Cupcakes was at the top of the food list while “東京 電力” (TEPCO, owners of the Japanese nuclear power plant that was damaged by the earthquake earlier this year) became the first non-Latin term to make Google’s fastest-rising search list.

Check out the video for an overview of the report.

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Google’s Android now has Double Market Share of Smartphones

August 14, 2011

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Google’s Android OS that runs on various handsets including HTC, Motorola, Sony and Samsung, is now the most widely used operating systems among the smartphones. It appeared on 43.4% of the new smartphones that were sold in the last three months.

Last year it accounted for just 17.2% of the market but this year, out of the 107.7 million smartphones shipped in three months, 46.8 million had Android OS.

Android is now the leader in mobile OS, overthrowing Nokia’s Symbian, whose market share has almost halved from the same period over an year ago. It now accounts to just 22% of the mobile OS market.

Apple’s iOS is approaching the Nokia’s Symbian with 18.2% market share.

Looking into the statistics, Google and Apple are the clear market leaders as their combined market share has almost doubled to 62% as compared to 31% share of last year.

Even though this quarter, Nokia has sold the maximum number of handsets, it’s market share has fallen from what it was last year.

The second most selling handset is Samsung, followed by LG.

Surprisingly, even though Apple announced the launch of iPhone 5, sale of iPhone 4 doubled this quarter to the same period last year.

RIM, the manufacturer of Blackberry handsets, saw a decline in their market share by 12%. The company also lost its number 5 position in mobile device vendors to ZTE.

From the trend, it seems that Google would soon be the market leader in mobile industry soon. With the success of its OS, it might as well try once again to bring a revolutionary handset to compete with the iPhone. Only time will tell…

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Marketing Opportunities with MiniClip Games

August 1, 2011

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With the growing popularity of video games and online computer games, the online gaming world has been bombarded with variety of games to suit every type of gamer. For those gamers who want to have some quick fun without installing big software, there is an option of miniclip games.

Miniclip games are free games which you can play them for free anytime, anywhere simply by opening your web browser.

The most unique feature of these games is that being very easy to play, they are addictive and once you start playing, you generally you find yourself playing for long hours.

Since the time miniclip games came with the launch of the website MiniClip in 2011, the industry has grown manifolds. Many more designers have become a part of the community and variety of miniclip games have entered into the market. Surprisingly the market has become so popular that some of the renowned titles like Mario have also been converted into miniclip games. Moreover, these games are not only limited to computers, but are also available on mobile phones.

The fun and addictive factor of these games, made the marketers grab the marketing opportunities that came with the huge popularity factor.

Big companies like Apple, Microsoft are partnering with the miniclip game company providers to develop games exclusive for their company in order to boost their branding. Recently, iStunt2, a miniclip game developed for iPhone was rated as the iPhone Game of the Week.

You can even see many miniclip games integrated within websites to grow the website interactivity and popularity.

The most popular company MiniClip has almost 70 million users and thus, it is not surprising that marketers are now realizing the potential of this growing popularity. For a startup company or a website, I would surely recommend integration of miniclip games if you want your visitors to stay longer on your website.

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Apple Tops Google in BrandZ Top 100

June 3, 2011

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Here is another score for Steve Job’s led Apple. Apple has toppled Google in the BrandZ Top 100 Most Valuable Brands study, with Google stepping down from its four-year number one ranking. 

Apple’s brand is valued at $153.3 billion according to BrandZ study which marks an amazing increase of 859 percent in value since the inaugural study of 2006. Between 2010 and 2011, the value of Apple brand increased by 84 percent. Google dropped by 2 percent to $111.49 billion while IBM got a 17 percent increase, moving it to third position.

Other companies to appear on the list are AT&T at number 7, Facebook at number 35, and Chinese search engine Baidu at number 29.

It makes me wonder, if Google is losing is brand potential, is it possible that soon Bing/Yahoo will overtake Google’s spot as the number one search engine…Only future can tell, so till then stay tuned with the Future of Digital Marketing…

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