Archive | December, 2011

Google’s Answer to Siri – Voice Majel Assistant

December 27, 2011


Google is all set to come up with its reply to the most hyped app for 2011, Apple’s Siri. The project codename is Majel and supposedly will be an update of the app “Voice Actions” for Android.

Now, it’s not exactly same as Siri wherein the phone responds to any question raised by the user. Majel performs certain actions based on preset commands, voice calling, texting, search and destination lookup. The present commands are very intuitive and language understanding is very clear. You can search many things, any restaurants, shop, send messages, make calls, get weather report, all by talking normally to your phone, the way you would do it with a friend.

For making Majel, Google purchased Clever Sense, company which created the app called “Alfred” that allows voice commands.

The success depends on what happens when Majel is launched. You never know, seeing the latest copyright lawsuits running, Apple might sue Google for copying Siri.

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Google’s iPad Killer to Come in 6 Months?

December 27, 2011


Yesterday I read on FoxNews that Google is coming up with their very own iPad killer in the next six months. The news cannot be taken as a rumor as it was said by Google’s executive Chairman, Eric Schmidt.

It is not surprising though. When smartphones became popular and Apple came up with iPhone, Google soon came up with Droid and Nexus. It seems to me that Google is becoming more of a company that waits and watches the latest toys in the market and once one of them becomes a hit, Google quickly jumps into making something similar.

Google’s strategy is pretty clear. Make gadgets bundled with its Droid OS and try to get as much market share as possible. Let’s see how much this will be a success. Personally Google has failed to make any significant mark in the hardware market so far, so it will be interesting to see what happens to Google’s tablet.

Another milestone in the war between Apple and Google.. 6 months to go!

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Most Viewed Ad of 2011

December 22, 2011


Now that 2011 is coming to an end, it’s time to retrospect what has made it to the tops and what has been buried in shame. In the advertisement arena, clearly Volkswagen gained the top spot according to ADWEEK with their “The Force” campaign getting the most viewed on Youtube.

The ad is was supposedto advertise Volkswagen’s all-new Passat, but instead the car seemed to shrink in front of the cute young six year old star – Max Page. Watch the ad on Youtube and see it for yourself.

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Santa Talks to Siri, Best Christmas Ad by Apple

December 20, 2011

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Christmas is approaching and all the marketers are busy deciding how to promote their products in this holiday season. Apple has also come up with their Christmas ad for the iPhone that features Santa Clause and Siri. When it comes to Apple, the hype and buzz is always there. The ad was uploaded on 18th Dec and till I write this post, it has got 1,593,637 views. Check out the ad here:

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Google’s Most Searched List of 2011

December 16, 2011


End of 2011 is approaching and Google has released its annual Zeitgeist report for the most popular search terms of 2011.

Google also compared the searches of 2011 with that of 2010 to find out the emerging trends. YouTube sensation Rebecca Black was at the #1 spot for fastest rising term, followed by Google’s own social network Google+. Third spot was taken by Ryan Dunn who dies in a car crash this summer.

If you talk about the search terms alone, Apple dominated with taking almost all of the top spots. “iPhone 5”, “Steve Jobs”, “iPad 2” were all part of the top 10 list of the fastest rising search terms.

Globally cupcakes and Japan made to the top in their lists. Cupcakes was at the top of the food list while “東京 電力” (TEPCO, owners of the Japanese nuclear power plant that was damaged by the earthquake earlier this year) became the first non-Latin term to make Google’s fastest-rising search list.

Check out the video for an overview of the report.

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Heineken Promoting Responsible Drinking

December 13, 2011


In this festive season when streets are flooded with drunks, Heineken Beers has rolled out a responsible drinking campaign. The campaign is part of its wider global campaign called “Open Your World”.

Heineken has created a video called “Sunrise belongs to moderate drinkers”, which is being broadcasted on Youtube, Facebook and the company’s website. It is a very good initiative, considering the number of youngsters who are under alcohol abuse on these days.

In parallel to the rollout of the video, Heineken has also launched a Facebook app, created by AKQA, mapping the best places to enjoy sunrises in the four cities - London, San Francisco, Ho Chi Minh City and Rio de Janeiro.

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Old Spice Manta Claus – Isaiah Mustafa is Back

December 12, 2011


The famous American actor Isaiah Mustafa, who we are probably know due to the Old Spice TV commercials is back on popular demand. This time he is featuring in the Old Spice MANta Claus campaign. The week long campaign will show a generous Mustafa giving gifts to 7 billion people on earth.

The series of videos kicked off the campaign start which included Mustafa giving shout-out to Twitter gan Amber (aka@beautyjunkies) and revealing her gift which were a pair of shoes made out of necklaces.

So far residents of Australia, Shanghai and 25 Internet friends are among the ones receiving the gifts. At the end of each day, Mustafa presents a report on the number of total gifts given so far.

The campaign is promoted widely across all the social networks including Twitter, Facebook and YouTube.

The latest gift includes Mustafa giving his heart to all the ladies. Check it out!

Personally this is a very creative campaign to capture the festive holiday season and celebrate Christmas with Mustafa!

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Georgian Vodka Brand Goes Aggressive – Wolves in London Campaign

December 10, 2011


The new campaign of Eristoff Vodka has mysterious circus come from Georgia in London. A number of fake online videos circulated the net suggesting that one of the acts had escaped and wolves were roaming on the streets of London.

In November, a website for imaginary Dakov Circus was launched to promote “Circus Freak Out” event in East London. Then the website posted an announcement that the “Wolves of Vale” act was suspended for the time being. Post making the announcement, fake videos were made live on Internet showing wolves across South and East London. The entire event was boosted by rigorous Twitter messages to build up excitement.

The campaign, developed by Us London and pd3 was a huge success with over 200,000 video views and lots of comments and interactions on the social networks. Check out the video below that reveals the truth about the escaped wolves:

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