On September 23, Microsoft launched a desktop site for its daily deals aggregation service Bing deals that features more than 200,000 daily deals from deal sites such as Groupon, LivingSocial, Tippr, Zozi and Gilt City and merchants such as Nordstrom, Target and Zappos.com.
The market for deal sites is increasing tremendously and with the last move by Google launching Google Offers.
Microsoft is no different. It displays daily top deals based on where the person is located or what they have searched.
According to Comscore, the deals seeking audience grew by 24% last year and Microsoft aims to tap this growing audience market. According to Microsoft, Bing Deals will help provide people with more targeted deals and reduce deal spam faced by users with non-stop irrelevant deals that they keep getting in their mail.
The deal market is already very saturated with big competitors such as Yipit, Savings.com taking the bigger market chunk. However, Microsoft claims that Bing Deals offers the feature of filtering the deals by retailer, location, keywords and category thereby filtering out the irrelevant deals.
It would be interested to see how Bing Deals gives a competition to Google Offers. At the end of the day, the number of users using Bing and Google is what will matter. Bing has just 14% of search market share compared to 60% of Google which will be tough for Microsoft to make Bing Deals a hit.
Users interested in using Bing Deals can either go to home page of Bing from their desktops or m.bing.com from mobiles.
Have you tried Bing Deals yet?