Drinking and driving is dangerous. We all know it and yet we do not follow. To address this issue, Zara, a popular Tapas bar in Chennai along with the traffic police decided to spread awareness among Indians by means of God-like fear.
Yama, the God of Death from Hindu mythology was used to promote the message. He is seenÂ quietlyÂ entering the car of visitor’s cars when it is brought back by the valet. Seeing the God of Death, people realize what they are doing and call the driver for hire service. Very interesting concept and wish it could be implemented in other parts as well.