Have you ever over sold your brand? Well, here are some words of wisdom straight from the most innovative man in IT. Branding and creating ads is not about selling the product, but about selling the experience you get from using the product.
When Coke makes an ad, it does not tell you what its ingredients are, it merely shows the experience and satisfaction people get when they drink coke.
Even though it is a very old video, it still has a low of meaning in today’s world.