Tag Archives: ppc

Insight into the Digital Marketing Trends of 2012

January 27, 2012


The entire world sits on the brick of slow economic depression but the realm of Internet has neither been affected nor does it show any possible signs in the coming future as the whole web is emerging as the paramount marketing place with more people coming online with the social networking sites and pacified by the ever increasing online store. New marketing trends are on the boom and savoring big booms of success. Some of the latest marketing trends emerging in the latest years are:


  • Google Adsense and other advertising incentives: The latest Google’s advertisement incentive with Google Ad sense and cost per click has shown highest growth in the advertisement sector. The social networking sites Facebook and Twitter are also relishing huge profits with additional advertisement raking on their online pages.
  • Contemporary publicizing through social networks: The Google “+1s” and the latest Facebook pages for “Talking about this” are emerging as the latest trend to promote the products online and get maximum consumer attention and maximize the product sales and enhance brand value. The online site Facebook also provide pay-per-click advertisement facility by placing ads in the profile pages.
  • Blogs, Product reviews and improved ads: With latest trends of making online money by taking share in the selling of product has led to the rise of ever-increasing blogs on thousands of topics and product reviews. The blogs and product reviews help increase product popularity and increase the online vending with benefits to the product enterprise and the blogger.
  • Articles, SEO and HTML 5: The online articles with SEO content and the latest HTML 5 version of web pages have helped in increasing product rankings and making it available to a wide range of consumers. This trend will continue to grow in 2012 as well.

The internet is fast emerging as the golden web of fortunes and trends to make fast cash. The latest trends of blogging are not only attracting interest as they are generating cash through Google ad sense, pay-per-click incentives and sharing profits with product sells but also helping in product promotion and online brand values.

The latest online marketing trends will not only help companies get out though these tough years of recession but also help improve and standardize the realm of internet with emerging online marketing stores and as a complete hub of online product store.

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Digital Marketing Trainer Job

November 4, 2011

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If you are interested in working as a teacher for Digital Marketing courses then here is a job opening that might interest you.

Digital Marketing Trainers – Gulf Computer Society

They are looking for experienced trainers (part-time) with digital marketing training experience to teach courses or modules within a course on digital marketing. Must be available to do 1/2 or multiple day courses as needed.

Successful candidates must have experience in some or all of the following areas:

SEO, PPC, Mobile Marketing, Email Marketing, Display Marketing, Analytics, Social Media Marketing and Creating Digital Marketing Plans and implementing successful campaigns.

You should have an experience of more than 5 years in digital marketing. For more information, click on the link below:

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Have Your PPC Ads Lost the Charm they Once Had?

September 24, 2011

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PPC ads unlike SEO are very dynamic. If not optimized with the changing trends and time, they will become ineffective and fail to generate conversions as they used to.

With the changing consumer trends and new technologies, it becomes very important to review the old ads and update them to make them more trendy.

Here are some of the tips that can help you make your ads more attractive and increase the number of clicks:

  • Market Research – Observe, Listen and Learn. In today’s consumer driven market, it is very important to keep your eyes and ears open and listen to what the social users are saying. People tend to search on net and read reviews before they take upon any buying decision. So, read and understand your target market and customize ads accordingly.
  • Make Copies Worth Clicking – The market has become so competitive that unless you don’t have something eye catching, people will not even look at what you are saying and discard it like redundant noise. Write something that can instantly catch reader’s eye, compelling them to click on your ad. Just don’t study your competitor’s ad and made a similar ad copy for yourself. It is a very high chance that even your competitors might not be doing it right!
  • Have An Offer, Why Not Share it? If you have an offer that you have currently, then definitely put it in your ad copy. People are often looking for “free shipping”, “cheap rates”, “discounted rates”, etc. You can always made your offer text bold thereby making it more prominent than the rest of the text.
  • Include Keywords – If people are seeing your ads for the keywords that they type, then why not reiterate it in your ad copy as well so that they really know that this is something that they searched for and should click. You can also use Dynamic keyword insertion in your ads to customize the ads for each keyword.
  • Use Custom URL’s – It is a common practice to display the home page URL in the ad copy. But, using custom display URL in your ad copy can generate more clicks for you. Tell the users that this is what you are offering and not a generic page.

Hope you can use these guidelines to generate better ad copies and more clicks. Good luck!

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Future Digital Marketing Strategies for Strartups

July 12, 2011


Have a new startup and feeling lost as to how to promote it? Well, you are not alone and it is very common for new entrepreneurs to be confused about how to promote their business.

Once you have done the planning and launched your business, the next important steps are to make a website and do its basic SEO. If you have the budget to spare, then you can also opt for paid advertisements like PPC.

Content and social media are incredibly important and must work together for the best results.

The following are some aspects of digital marketing that will help to ensure that you get the most optimal results for your digital marketing investments:


The old age saying does not go without a mention, “Content is King”. It is very important to write the proper content which can convince your customers and build trust. Some of the tips of making content appear compelling are:

  • It should be able to connect with the audience
  • It should be unique and relevant, no fluff
  • It should be transparent, include price, features and benefits
  • It should be up to date. Do not put expired content

Further to being compelling to human audiences, your website content must be equally compelling to search engines.

Social Media

Social media is now the new trend of the web 2.0 world and it drives most of the marketing strategies. The new businesses should definitely look into LinkedIn, Facebook and Twitter depending upon their audience demographics.

How to properly merge content and social media?

The most important is the context. There needs to be a correlation between what you publish on your website and what you write on various social media platforms. This builds up trust and confidence in your audience and most likely helps them convert into your customers.

So, understand your customers and architect the content in a way that makes it relevant for them.

The blend of SEO, website, PPC, content and social media form a good recipe for the digital media strategy for startups.


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