Tag Archives: brand

Facebook Conversations Ignored by Brands

October 21, 2011

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When Facebook came up with the idea of offering business pages for brands, everyone jumped in the wagon and started building brand pages blindly. Now after few years, there are very few brands who are maintaining their pages and promoting conversations, most of the companies have either forgotten to update or are using FB page for just promoting their products.

What these companies fail to realize is that Facebook is a social networking channel whose primary goal is to communicate and build relations. One of the shocking revelations came from CEO of Socialbakers who mentioned in one of his posts about the lack of interactions brands have on their Fan Pages. Only 5% of wall posts by consumers are responded to.

I suppose a lot of it has to do with the fact that brands jumped in too quickly to get themselves on FB and probably wasn’t aware of how the page needs to be maintained. If you do not have a brand page, it is understandable, but having one and not using it in the right way is simply harmful for your reputation. It’s like having a contact us form and never responding to inquiries.

Check out the response rate of brands in various verticals below. You would be surprised to see the poor rates.

I’m not surprised to see that many companies have even disabled comments on their wall. What is the point of then having a Facebook page, you might as well be good with simply a website. For these companies having is a FB page is rather harmful to their own brand identity.

Here are some keys for owning a Facebook page:

  • If you cannot maintain a Facebook conversation, do not have a page in the first place.
  • Monitor what your consumers are saying, they have come to interact with you, do not let their messages go unattended.
  • Respond to negative comments properly, instead of deleting them or blocking comments.
  • Facebook is not a sales channel, do not just use it to post your promotions.
  • Use tools to monitor conversations, there are many of them out there.
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Think Different When Making Ads – Message from Steve Jobs

October 10, 2011

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Have you ever over sold your brand? Well, here are some words of wisdom straight from the most innovative man in IT. Branding and creating ads is not about selling the product, but about selling the experience you get from using the product.

When Coke makes an ad, it does not tell you what its ingredients are, it merely shows the experience and satisfaction people get when they drink coke.

Even though it is a very old video, it still has a low of meaning in today’s world.

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A Website and Store Marks Return of M&S to France After 10 Years

April 2, 2011

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Marks & Spencer is returning to France at the Boeing end of 2011 with a store in Paris, a transactional website, and plans to open Simply Food stores with a franchise partner. 

In 2001, M&S had closed its stores in Paris to turn its operations in the UK market. to Despite such a big cheap jerseys absence, an independent research showed that more than 70% of French consumers still were aware of the brand.

The company is opening first store on the Avenue des Champs-Elysees and has Keep also registered the wholesale mlb jerseys web address Markandspencer.fr to sell good across cheap jerseys France. Marks & Spencer’s full range of high quality, stylish fashions for all the family and a selection of homeware products will be available to customers across the depositos country via its brand new French website.
http://www.marksandspencer.fr/ will be the retailer’s first international transactional website. The new French language website will offer a full wholesale mlb jerseys range of womenswear and lingerie; menswear; kidswear and homeware – all priced in Euros and with local delivery prices.

All the big brands are using digital marketing as mainstream initiatives and M & S demonstrates its strong intent to Apartments use Become Digital not only for marketing but as a part of entire value chain i.e interact, communicate and transact.

The French website will run on a platform developed by the company Mobile rather than on the Amazon platform used by its UK website.

M&S currently operates in 42 territories.

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