If you are living in India then you probably have heard of Rajni power and the image that he holds in the cyber space of sms, Internet and web. To promote this image further, WebChutney has come up with a website dedicated to Rajnikanth that runs without Internet, it claims, it runs on Rajni power.
You can check it out yourself at www.allaboutrajni.com. Now the website is based on some complicated algorithm, but the concept is great. Since launch, it has been an instant hit. Talk about viral marketing, I see this as one of the best examples.