According to a latest report by the content aggregator Outbrain suggests that search engines draws higher volumes and better quality traffic that social media.
Search engines account for 41 percent of traffic driven to the content pages, whereas only 11 percent traffic is generated by social media. Â But even then, Outbrain’s research pointed out that social media was quickly picking up to bridge this gap.
The report mentions that out of the six content verticals that were examined, stories in the news, entertainment and lifestyle categories are most likely to receive traffic from social media. Though, visitors coming via search engines were more likely to explore a website before leaving. Social visitors, on the contrary, were more likely to view just the landing webpage and leave.
Still, social media is one of the most cost-effective marketing tactic especially if you consider Facebook and Twitter.