Contagious Marketing – Billboard Made of Bacteria

To promote the new Steve Soderbergh movie, “Contagion”, Warner Bros. has created billboard made of bacteria.

The marketing team hopes that this advertising idea will become a viral sensation as the movie is about infectious disease.

Don’t know how the people will react to this, whether it will make it viral or push people away from billboard.

Somehow, it sounds creepy to me..what do you think?