New Age Viral Marketing – Kolaveri Di

Almost everyone by now has heard of the Kolaveri Di song. Like me, I’m sure many more marketers are wondering that what actually made the song go so viral. Not only in South India (which is the language in the song) but all across the globe people are watching it and talking about it. It’s not the song that is so entertaining but the video. You have to watch it to know what I mean. Now, this in my opinion is new age viral marketing. Make a song that is regional in nature, put it up on Youtube and talk about it everywhere. Soon people will start watching it. Once the views increase, others will watch just for the heck to know why others are watching. All in all I believe, regional songs do have a mass appeal.

Now personally the song is not very unique or grasping enough to watch it multiple times but if you listen to it for few seconds you are sure to start tapping your feet to the beats. If you haven’t heard it yet, here is the Kolaveri Di song for you:

The song is sad, but if you watch it you will surely find it hilarious…