Everyday, new and new social media websites come up to market your products, and your friends invite you to join them. I personally keep getting several mails from my friends asking me to join their network on websites whose names I have never heard. So, how do you go about screening the websites and using ones that are relevant to your interest.
Some sites are good in SEO and some are not. One of the most important indicator is the frequency of update of that website and how quickly it is being indexed by Google. Some of the tools that can come handy are Google Alerts, Yahoo Search Explorer and Google Webmaster Tools. Usually if your blog is good, the post would be picked by Google within 5-10 minutes of publishing. For instance, my blog is crawled almost instantly and I get an alert on Google alerts for my search terms i.e. “future digital marketing”.
So, if you have signed up for a social media website and it does not come up in Google alerts for few days, then it is not good for your SEO. Moreover, if the anchor links from those social media sites are not showing up in your Yahoo search explorer backlinks for 30 days, then you can be sure that the links from those websites will not count towards SEO and you can avoid spending your time on them unless you have a lot of it.
Sometimes the social networking sites would claim to give a boost to your networking circle. To test their potential, try to post some content on those website and see the comments and responses that you are getting. Put a dedicated email ID in that profile and track how many people are actually communicating with you through that website. If the response is low or of no quality then you can leave that website and make efforts on some other websites that would actually give you some benefit.
So good luck in the social media web space. If any of you marketers or webmaster have had experiences of getting invite from annoying social media sites, then do share those in the comments. Thanks for reading…