Tag Archives: smartphones

Nokia’s Gift Giving Vending Machine

September 27, 2011



Considering the recent downfall that Nokia has been experiencing in the smartphone market, Nokia has come up with an innovative marketing stunt to salvage some damage.

If you happened to be in Skypark Glasgow last week, you would have had a glimpse of the “Nokia Gift Machine” and probably even had a chance to grab your free gift.

To get the prize attendees of the social media week had to open Foursquare on their phone, locate the Nokia Gift Machine, check-in using the #NokiaConnects hashtag and share to Twitter.

This is really a good use of Twitter and for sure we would be seeing more of such activities happening in future. Imagine if a free candybar counter is established in front of malls where parents whose kids have been good throughout the shopping time get a free candy or free school accessories for students who have scored good grades.

The ideas are endless and possibilities are huge. But for now, kudos to Nokia for the concept.

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Most Wanted Smartphones in US

April 30, 2011


Smartphone market keeps changing very frequently. According to The Nielsen Company’s monthly surveys of U.S. mobile consumers from July-September 2010, the new smartphone buyers are very clear in their choices – 33% wanted an iPhone, 26% wanted Google Android and 13% wanted RIM Blackberry.

But the recent survey for Jan 2011 – March 2011, revealed that things have changed. Now 31% want to buy Android phone, 30% want iPhone and only 11% want RIM Blackberry. 20% of consumers have not decided which one to take.

The dynamics of smartphone market is already converting to sales. Almost half of those surveyed in March purchased an Android device. 25% said they bought an iPhone and 15% picked Blackberry.

Now to talk about the current market share of smartphone users: As of March 2011, 37% of smartphone users have an Android device, 27% have an iPhone, and 22% have Blackberry.

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