Tag Archives: mobile

Google Analytics New Look

November 17, 2011

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Google Analytics has now implemented the new look to all the analytics account and one the first look it ain’t looking pretty. For users like me who have been using analytics since the time it was launched will be in for some shock… First look and I can say navigation is not that user friendly anymore but the other added features surely compensate for it.

  • Dashboard – Those of you who were tired to select  “show 50 rows” on the dashboard to be able to see all their accounts will be in for a treat. All your accounts are listed on one page and you just need to select which account you wish to go to.
  • Real time reporting – No need to wait for 2 hours for analytics to update its data. You can now see in real time what is happening on your website. Reports are updated within seconds of an event happening on your website.
  • Multi channel funnel – With this option you can find out which channels your customers interacted with 30 days prior to your making the purchase.
  • Mobile reporting – Finally its here. I was wondering that with the usage of mobiles increasing so much why hasn’t Google done something about it. Well, the new Google analytics now has mobile reporting allowing you to understand how your mobile visitors are treating your website. You can also see which mobile devices are being used and it can be beneficial to optimize for those devices.

If you are not impressed, you can always switch back to the old version but I’m not sure for how long the old version will be made available. So try the new analytics and let me know what you think!

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PayPal Unveils Google Mobile Wallet Rival

September 19, 2011

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PayPal has unveiled a new payment technology that it claims will be a one stop method for merchants to engage with customers at the stages of their shopping cycle.

PayPay’s new technology will have many useful features such as:

  • Location based offers
  • Flexible payment options accessible from any device
  • Integrated local search
  • Loyalty and reward features

Scott Thompson, president at PayPal, wrote on the company blog, “Let’s be clear about something – we’re not just shoving a credit card on a phone.”

Shopping today is happening everywhere, 24*7. People prefer to be able to buy things anytime, anywhere. With the growth of consumer driven markets, it is very important for companies to come up with solutions that the customers want.

With this technology, PayPal expects to bring a revolution in the way people shop and pay.

The launch date for the service is not yet announced but more details will come in the coming months.

In May, Google came up with its mobile wallet services and on the very same day a lawsuit was filed against it by PayPal for stealing its trade secrets.

PayPal accused Google and Osama Bedier, former PayPal employee, of misappropriating PayPal business secrets by disclosing them to its rival Google.

Let’s see what Google has to say to this new technology of PayPal.

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Google Brings Mobile Payment Platform

May 29, 2011

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Google has now planned to enter full fledged mobile market. It is expected to unveil details about how customers can make payments, redeem coupons, and even get loyalty points by waving smartphone in front of a small reader at a checkout counter.

Google plans to show off the technology at an event on Thursday in New York. The technology is called as near field communication, which is embedded in newer smartphones powered by Android OS, and this will convert the devices into a kind of electronic wallet.

One of the biggest mobile payment company, Square Inc., offers free hardware to businesses for mobile phone transactions, has introduced this new software aimed at making consumers’ mobile phones a mobile wallet.

This program will first launch in New York, then San Francisco, followed by some other locations and eventually a broader rollout. Some of the participating retailers include Macy’s, Americal Eagle and Subway.

For more information, read, http://online.wsj.com/article/SB10001424052702304066504576343613260587314.html

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