Sharethrough has launched Sharethrough.tv, a free public search engine for helping the creative agencies to all the branded videos. For those of you who are not aware, Sharethrough is a leading solution provider of video advertising campaigns measurement tools.
We have many search engines for videos but this I suppose is one of a kind which has a library of branded video ads which marketers can use to enhance their marketing campaigns. Moreover, it can also be used by production houses to showcase their work in front of the prospective clients.
I still need to search through it and give my own opinion, but on the looks of it, the concept looks interesting and useful. No need to search for videos on Youtube which sometimes ends up throwing random results and wastes time in digging for the right one. What is your opinion in this!
There has been a lot of buzz about the latest series Mad Man which was launched yesterday. To mark it’s grand launch, it has come up with a Youtube game that lets you control the characters in a 8-bit format.
You can choose what you want the characters to do by clicking links in video. The aim is to help Don Draper save the agency.
It’s a nice creative move and I’m sure worth the effort. Go and check out the game yourself.
Now that 2011 is coming to an end, it’s time to retrospect what has made it to the tops and what has been buried in shame. In the advertisement arena, clearly Volkswagen gained the top spot according to ADWEEK with their “The Force” campaign getting the most viewed on Youtube.
The ad is was supposedto advertise Volkswagen’s all-new Passat, but instead the car seemed to shrink in front of the cute young six year old star – Max Page. Watch the ad on Youtube and see it for yourself.
Almost everyone by now has heard of the Kolaveri Di song. Like me, I’m sure many more marketers are wondering that what actually made the song go so viral. Not only in South India (which is the language in the song) but all across the globe people are watching it and talking about it. It’s not the song that is so entertaining but the video. You have to watch it to know what I mean. Now, this in my opinion is new age viral marketing. Make a song that is regional in nature, put it up on Youtube and talk about it everywhere. Soon people will start watching it. Once the views increase, others will watch just for the heck to know why others are watching. All in all I believe, regional songs do have a mass appeal.
Now personally the song is not very unique or grasping enough to watch it multiple times but if you listen to it for few seconds you are sure to start tapping your feet to the beats. If you haven’t heard it yet, here is the Kolaveri Di song for you:
The song is sad, but if you watch it you will surely find it hilarious…
Google has launched a YouTube Space Lab channel in association with Lenovo. It is inviting all the scientists to come up with a science experiment for space and upload a video on YouTube explaining the experiment.
If the idea wins, it will be performed on the International Space Station and live streamed on YouTube for the world to see. And ofcourse, the idea winner will get to earn some cool prizes too!
So, put on your thinking caps and come up with your own experiment. It is a very good opportunity for the young space scientists to come up with innovative ideas and showcase the same to the world.
Just a day after its release of Google + feature, China decided to block it as per the country’s strict censorship practices.
To beat its rival Facebook, Google has launched a new social media product called Google+. It is currently in an invitation only test phase.
Social media such as Facebook and Twitter have been increasingly used in the past few years to denounce authoritarian regimes and their repression of the population. In countries which have huge communal tension like Libya, Yemen, Syria and Bahrain, social media has been instrumental in orchestrating political uprisings and denouncing the use of violence by security forces.
Fearing that the new social media tool will be widely used, the Chinese communist regime has banned its citizens from accessing Google+.
However, Google is yet to respond on this.
China has tried to ban Google and its products many times in the past. Google has complained that governments such as this are trying to curb down the Internet freedom.
China has already blocked Facebook, Twitter, Youtube and FourSquare. With this, I suppose it would be futile to even fight a battle with Chinese government.
Google recently announced that it would be ending playbacks of Google Videos on April 29. The existing Google Video users will not lose any of their content. Google is working to automatically migrate the Google Videos to Youtube. In the meantime the migration is done, Google Video will remain accessible on the web and the existing links will be accessible as well.
If you need to migrate to Youtube, here’s the process provided by Google:
If you’d prefer to download your videos from Google Video, that option is still available.