Tag Archives: wallet

Coco Cola’s New Campaign Promoting Honesty

December 9, 2011



In the series of their humanity initiatives by Coca Cola, here comes another campaign encouraging people to be honest. The new campaign is launched in Portugal and titles, “Rival Wallet”. It takes place in Benfica ticket office in Portugal and has a very simple theme, “what if you found a wallet few days before a big football match and it has a ticket that belongs to a rival supporter?”

There are various instances of people finding the wallet and surprising 95% of people return the wallet to the ticketing area. Honest people were rewarded by an applause from the surrounding people and given a bottle of coke and a free ticket to the game. Their actions were also appreciated on the giant screen during the game.

In my opinion, this is a very interesting and cool campaign. Sure makes you think, honesty always pays, so let’s all try to be honest and enjoy the benefits that follows….

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PayPal Unveils Google Mobile Wallet Rival

September 19, 2011


PayPal has unveiled a new payment technology that it claims will be a one stop method for merchants to engage with customers at the stages of their shopping cycle.

PayPay’s new technology will have many useful features such as:

  • Location based offers
  • Flexible payment options accessible from any device
  • Integrated local search
  • Loyalty and reward features

Scott Thompson, president at PayPal, wrote on the company blog, “Let’s be clear about something – we’re not just shoving a credit card on a phone.”

Shopping today is happening everywhere, 24*7. People prefer to be able to buy things anytime, anywhere. With the growth of consumer driven markets, it is very important for companies to come up with solutions that the customers want.

With this technology, PayPal expects to bring a revolution in the way people shop and pay.

The launch date for the service is not yet announced but more details will come in the coming months.

In May, Google came up with its mobile wallet services and on the very same day a lawsuit was filed against it by PayPal for stealing its trade secrets.

PayPal accused Google and Osama Bedier, former PayPal employee, of misappropriating PayPal business secrets by disclosing them to its rival Google.

Let’s see what Google has to say to this new technology of PayPal.

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