Tag Archives: trends

Insight into the Digital Marketing Trends of 2012

January 27, 2012

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The entire world sits on the brick of slow economic depression but the realm of Internet has neither been affected nor does it show any possible signs in the coming future as the whole web is emerging as the paramount marketing place with more people coming online with the social networking sites and pacified by the ever increasing online store. New marketing trends are on the boom and savoring big booms of success. Some of the latest marketing trends emerging in the latest years are:

 

  • Google Adsense and other advertising incentives: The latest Google’s advertisement incentive with Google Ad sense and cost per click has shown highest growth in the advertisement sector. The social networking sites Facebook and Twitter are also relishing huge profits with additional advertisement raking on their online pages.
  • Contemporary publicizing through social networks: The Google “+1s” and the latest Facebook pages for “Talking about this” are emerging as the latest trend to promote the products online and get maximum consumer attention and maximize the product sales and enhance brand value. The online site Facebook also provide pay-per-click advertisement facility by placing ads in the profile pages.
  • Blogs, Product reviews and improved ads: With latest trends of making online money by taking share in the selling of product has led to the rise of ever-increasing blogs on thousands of topics and product reviews. The blogs and product reviews help increase product popularity and increase the online vending with benefits to the product enterprise and the blogger.
  • Articles, SEO and HTML 5: The online articles with SEO content and the latest HTML 5 version of web pages have helped in increasing product rankings and making it available to a wide range of consumers. This trend will continue to grow in 2012 as well.

The internet is fast emerging as the golden web of fortunes and trends to make fast cash. The latest trends of blogging are not only attracting interest as they are generating cash through Google ad sense, pay-per-click incentives and sharing profits with product sells but also helping in product promotion and online brand values.

The latest online marketing trends will not only help companies get out though these tough years of recession but also help improve and standardize the realm of internet with emerging online marketing stores and as a complete hub of online product store.

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Google’s Most Searched List of 2011

December 16, 2011

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End of 2011 is approaching and Google has released its annual Zeitgeist report for the most popular search terms of 2011.

Google also compared the searches of 2011 with that of 2010 to find out the emerging trends. YouTube sensation Rebecca Black was at the #1 spot for fastest rising term, followed by Google’s own social network Google+. Third spot was taken by Ryan Dunn who dies in a car crash this summer.

If you talk about the search terms alone, Apple dominated with taking almost all of the top spots. “iPhone 5”, “Steve Jobs”, “iPad 2” were all part of the top 10 list of the fastest rising search terms.

Globally cupcakes and Japan made to the top in their lists. Cupcakes was at the top of the food list while “東京 電力” (TEPCO, owners of the Japanese nuclear power plant that was damaged by the earthquake earlier this year) became the first non-Latin term to make Google’s fastest-rising search list.

Check out the video for an overview of the report.

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Top 10 Internet Marketing Trends of 2011

April 7, 2011

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Internet or I should say Digital Marketing keeps changing by the tick of the clock these days. Google is updating its algorithm so rapidly that it is becoming tougher and tougher to keep up with the pace. Even still, here are some of the trends that are foreseen for the year 2011 in the online marketing industry:

  • Don’t shout and spam, infact help the community by generating valuable information
  • Move from targeting audience to intercepting what the audience want
  • SEO is a must, you just cannot launch a website without it
  • Offer things for free…people want it
  • Offer a direct channel of communication to the customers
  • Use the power of influencers and brand ambassadors
  • Organize events
  • Involve more into social web and form niche communities
  • Email and video marketing still is trending
  • One on one marketing and personalization.

Hope it helps! Happy marketing.

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