In this festive season when streets are flooded with drunks, Heineken Beers has rolled out a responsible drinking campaign. The campaign is part of its wider global campaign called “Open Your World”.
Heineken has created a video called “Sunrise belongs to moderate drinkers”, which is being broadcasted on Youtube, Facebook and the company’s website. It is a very good initiative, considering the number of youngsters who are under alcohol abuse on these days.
In parallel to the rollout of the video, Heineken has also launched a Facebook app, created by AKQA, mapping the best places to enjoy sunrises in the four cities - London, San Francisco, Ho Chi Minh City and Rio de Janeiro.