Tag Archives: seo

Build Sites with Quality Content Rather than Quality Links – Says Google

June 20, 2013

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Since SEO started, focus has always been on building quality links for your website. People rush like mad building 100’s and 1000’s of links.

But that does not make sense, right. Even Google thought so and thus, it has come up with a new video which highlights that people should focus on building sites with quality content rather than focusing on building links.

Check out the video below to know more:

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Digital Marketing Trainer Job

November 4, 2011

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If you are interested in working as a teacher for Digital Marketing courses then here is a job opening that might interest you.

Digital Marketing Trainers – Gulf Computer Society

They are looking for experienced trainers (part-time) with digital marketing training experience to teach courses or modules within a course on digital marketing. Must be available to do 1/2 or multiple day courses as needed.

Successful candidates must have experience in some or all of the following areas:

SEO, PPC, Mobile Marketing, Email Marketing, Display Marketing, Analytics, Social Media Marketing and Creating Digital Marketing Plans and implementing successful campaigns.

You should have an experience of more than 5 years in digital marketing. For more information, click on the link below:

http://jobs.emirates247.com/en/job/?xid=1726614
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How to Detect a Bad SEO Company?

July 22, 2011

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Well, no matter how much the online tutorials say that SEO is very easy and you can start doing it on your own in no time, it is not everyone’s cup of tea. Thus, many companies at some point have decided to outsource their SEO work.

So how does one go about differentiating the good guys and the bad guys?

Recently, Hubspot published a guide explaining how to spot a bad SEO company. Details about their ebook can be found out here.

To summarize, the guide provides you with 5 questions to detect a bad SEO company:

  1. Q1 – Are the promises too good to be true? Just watch out for the catch phrase when they say they can guarantee #1 spot on Google. No one can and you shouldn’t believe anyone who says that.
  2. Q2 – Targeting wrong keywords, they do not provide you with the relevant suggestions and instead give you a broad list of many keywords or a lot of narrow keywords which have no competition at all.
  3. Using automated techniques like 100’s of submissions. That should be a strong indication of their bad practices as quality of links matters and not the quantity of links.
  4. What is their client portfolio? Do they have some experience or they are just talking about everything in the air.
  5. Did they ask you about your target audience, did they do any demographic or market research? Search industry today is not driven by just the number of backlinks and pagerank. It is very important to be ranked on right terms depending upon the audience and in the right verticals as well.

The key in any search engine strategy is to be able to provide quality information to the web users, something which makes them find you.

Lastly, I would say just one thing, if any company is making fake assurances without evaluating your market and industry, avoid it. A company that analyzes your audience, creates and markets content to the right people and is able to build your brand and credibility in the industry is the right choice.

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Future Digital Marketing Strategies for Strartups

July 12, 2011

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Have a new startup and feeling lost as to how to promote it? Well, you are not alone and it is very common for new entrepreneurs to be confused about how to promote their business.

Once you have done the planning and launched your business, the next important steps are to make a website and do its basic SEO. If you have the budget to spare, then you can also opt for paid advertisements like PPC.

Content and social media are incredibly important and must work together for the best results.

The following are some aspects of digital marketing that will help to ensure that you get the most optimal results for your digital marketing investments:

Content

The old age saying does not go without a mention, “Content is King”. It is very important to write the proper content which can convince your customers and build trust. Some of the tips of making content appear compelling are:

  • It should be able to connect with the audience
  • It should be unique and relevant, no fluff
  • It should be transparent, include price, features and benefits
  • It should be up to date. Do not put expired content

Further to being compelling to human audiences, your website content must be equally compelling to search engines.

Social Media

Social media is now the new trend of the web 2.0 world and it drives most of the marketing strategies. The new businesses should definitely look into LinkedIn, Facebook and Twitter depending upon their audience demographics.

How to properly merge content and social media?

The most important is the context. There needs to be a correlation between what you publish on your website and what you write on various social media platforms. This builds up trust and confidence in your audience and most likely helps them convert into your customers.

So, understand your customers and architect the content in a way that makes it relevant for them.

The blend of SEO, website, PPC, content and social media form a good recipe for the digital media strategy for startups.

 

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Top 10 Internet Marketing Trends of 2011

April 7, 2011

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Internet or I should say Digital Marketing keeps changing by the tick of the clock these days. Google is updating its algorithm so rapidly that it is becoming tougher and tougher to keep up with the pace. Even still, here are some of the trends that are foreseen for the year 2011 in the online marketing industry:

  • Don’t shout and spam, infact help the community by generating valuable information
  • Move from targeting audience to intercepting what the audience want
  • SEO is a must, you just cannot launch a website without it
  • Offer things for free…people want it
  • Offer a direct channel of communication to the customers
  • Use the power of influencers and brand ambassadors
  • Organize events
  • Involve more into social web and form niche communities
  • Email and video marketing still is trending
  • One on one marketing and personalization.

Hope it helps! Happy marketing.

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