Sharethrough has launched Sharethrough.tv, a free public search engine for helping the creative agencies to all the branded videos. For those of you who are not aware, Sharethrough is a leading solution provider of video advertising campaigns measurement tools.
We have many search engines for videos but this I suppose is one of a kind which has a library of branded video ads which marketers can use to enhance their marketing campaigns. Moreover, it can also be used by production houses to showcase their work in front of the prospective clients.
I still need to search through it and give my own opinion, but on the looks of it, the concept looks interesting and useful. No need to search for videos on Youtube which sometimes ends up throwing random results and wastes time in digging for the right one. What is your opinion in this!
Microsoft is now all set to make the rapidly increasing online information more user-friendly and accessible with a new personalized search engine – Emporia.
A team of five scientists have been working in Cambridge to develop a search engine that is intelligent enough to learn and provide search results based on individual needs.
Ralf Herbrich, a Microsoft manager, recently announced the developments at the Next11 conference in Berlin, he even brought along a prototype to demonstrate.
Microsoft hopes to make the rapidly growing flood of information online more user-friendly and accessible with its new personalised search engine, Emporia.
To tell whether an item is relevant for a user, the Emporia project also analyses data from posts on social networking sites like Twitter and Facebook.
Knowledge and concrete experience from these networks is growing ever more important, says Herbrich.
The first prototype of Project Emporia is ready for mobile use on Microsoft’s Windows Phone 7 and is already one of the top 10 apps on Microsoft’s Marketplace.
Emporia provides results by analyzing news streams, searching for keywords and key categories and filtering for interesting stories. Users can refine the results by following certain people of websites.
Personalized appraisals are expected to result in data that is more relevant to an individual’s personal interests.