Tag Archives: old spice

Old Spice Manta Claus – Isaiah Mustafa is Back

December 12, 2011


The famous American actor Isaiah Mustafa, who we are probably know due to the Old Spice TV commercials is back on popular demand. This time he is featuring in the Old Spice MANta Claus campaign. The week long campaign will show a generous Mustafa giving gifts to 7 billion people on earth.

The series of videos kicked off the campaign start which included Mustafa giving shout-out to Twitter gan Amber (aka@beautyjunkies) and revealing her gift which were a pair of shoes made out of necklaces.

So far residents of Australia, Shanghai and 25 Internet friends are among the ones receiving the gifts. At the end of each day, Mustafa presents a report on the number of total gifts given so far.

The campaign is promoted widely across all the social networks including Twitter, Facebook and YouTube.

The latest gift includes Mustafa giving his heart to all the ladies. Check it out!

Personally this is a very creative campaign to capture the festive holiday season and celebrate Christmas with Mustafa!

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Old Spice Latest Commercial

November 22, 2011


Old Spice’s latest commercial shows three men collapsing in a hot tub when they smell old spice. The tagline says:

The scents of Old Spice turn embarrassingly normal guys into face model champions who smell like adventure and fine cutlery. So douse your body regions with the scents of Old Spice and “Smell Better Than Yourself.”

The most scary part is that an old man converts into a hot chick. I’m not that impressed with the ad. Old Spice can come up with something better for sure especially after the Fabio vs Isaiah Mustafa live challenge.

Watch the ad for yourself and see.

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Isaiah Vs Fabio in Old Spice Internet Duel

July 27, 2011

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Old Spice has this time topped the advertisement creativity with the launch of a live streaming experiment at their online video channel of Youtube.

I really liked the interactivity of this campaign. It sure has set the standards of online ads high now. Way to go….

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