Tag Archives: nokia

Nokia’s Gift Giving Vending Machine

September 27, 2011

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Considering the recent downfall that Nokia has been experiencing in the smartphone market, Nokia has come up with an innovative marketing stunt to salvage some damage.

If you happened to be in Skypark Glasgow last week, you would have had a glimpse of the “Nokia Gift Machine” and probably even had a chance to grab your free gift.

To get the prize attendees of the social media week had to open Foursquare on their phone, locate the Nokia Gift Machine, check-in using the #NokiaConnects hashtag and share to Twitter.

This is really a good use of Twitter and for sure we would be seeing more of such activities happening in future. Imagine if a free candybar counter is established in front of malls where parents whose kids have been good throughout the shopping time get a free candy or free school accessories for students who have scored good grades.

The ideas are endless and possibilities are huge. But for now, kudos to Nokia for the concept.

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Google’s Android now has Double Market Share of Smartphones

August 14, 2011

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Google’s Android OS that runs on various handsets including HTC, Motorola, Sony and Samsung, is now the most widely used operating systems among the smartphones. It appeared on 43.4% of the new smartphones that were sold in the last three months.

Last year it accounted for just 17.2% of the market but this year, out of the 107.7 million smartphones shipped in three months, 46.8 million had Android OS.

Android is now the leader in mobile OS, overthrowing Nokia’s Symbian, whose market share has almost halved from the same period over an year ago. It now accounts to just 22% of the mobile OS market.

Apple’s iOS is approaching the Nokia’s Symbian with 18.2% market share.

Looking into the statistics, Google and Apple are the clear market leaders as their combined market share has almost doubled to 62% as compared to 31% share of last year.

Even though this quarter, Nokia has sold the maximum number of handsets, it’s market share has fallen from what it was last year.

The second most selling handset is Samsung, followed by LG.

Surprisingly, even though Apple announced the launch of iPhone 5, sale of iPhone 4 doubled this quarter to the same period last year.

RIM, the manufacturer of Blackberry handsets, saw a decline in their market share by 12%. The company also lost its number 5 position in mobile device vendors to ZTE.

From the trend, it seems that Google would soon be the market leader in mobile industry soon. With the success of its OS, it might as well try once again to bring a revolutionary handset to compete with the iPhone. Only time will tell…

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Nokia Handset Output Crosses 500 mn

May 6, 2011

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One of the leading mobile phone manufacturer, Nokia, confirmed that its facility at Sriperumbudur crossed 500-million mark in handset production.

This is indeed the fastest production ramp-up that Nokia has seen in any of its ten facilities across the globe.

To mark the achievement, Nokia plans to auction the 500th million phone, a Nokia C3-00, personally autographed by its brand ambassador Shahrukh Khan. The money earned by the auction will be given to a charity. Nokia also gifted that model to all its employees as a gesture of appreciation.

Prakash Katama, Director, Chennai Factory Operations, said in a press conference that Finland-based company had invested around $285 million to create to expansion facilities in India. Since it was setup in 2006, the facility has grown to become one of the largest phone making unit in the world. He expressed confidence that the company would touch the one billion handset production mark sooner than later.

With the market share growing for Nokia day by day, wonder how Nokia plans to sell these 500 million handsets.

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