Tag Archives: marketing

Microsoft Lays Off 200 Employees from Marketing Division

February 6, 2012

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Since recession begun, American companies are busy laying off people. In recent turn of events, Microsoft has laid off roughly 200 people from their marketing department including their Chief Creative Officer Gayle Troberman. She is the one who came up with “I’m PC” campaign to counter Apple’s Mac vs PC ad and has been working with Microsoft for 16 years now.

According to Microsoft, due to low revenues, they plan to shift creative advertising responsibility to the product teams of Bing, Xbox and Windows.

Apparently, this move has been decided by the newly installed chief marketer Chris Caposella who led marketing for product group office before taking bigger responsibilities.

The layoffs will include people from Microsoft’s consumer-marketing group and business group.

Let’s see how this moves helps microsoft with alignment of marketing with the business needs. It maybe a good move to involve the product team to plan marketing, but how creative they can be, only time will tell.

But it is really disappointing to see that layoffs still continue when people are trying to be optimistic about getting out of recession.

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Are Your Consumers Changing Minds After Negative Reviews

October 15, 2011

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Reading online reviews and making a purchase decision based on them has become very common these days. People trust what other people say and experience.

But a recent study by Cone Communications reveals that 4 out of 5 consumers change their minds about recommended products based solely on the negative reviews that they find online. Compared to 2010, this number has increased by 67%, thus implying the strong influence these product reviews are having on consumers.

It’s not only the negative reviews, positive reviews do tend to influence the purchasing decisions. As per the results, 85% of people have said that they are more likely to buy the product if the reviews are positive.

While researching product information on websites is most popular, consumers are also moving towards rating websites and blogs of experts. The number of people who gather information from social networks and their friends is less compared to other places but is still significant.

However, one of the most interesting finding is that consumers tend to believe a source less trusthworthy if he/she has lot of followers or fans on social networks. I suppose people have started understanding that a lot of followers might not necessarily mean expertise, followers can be purchased also and exagerated numbers can be filled with fake accounts as well.

The growing impact of negative reviews on consumers is something that marketers should be watchful of. It takes less than 10 minutes for a disgruntled consumers to go online and post  negative things about a product. It now becomes very important for companies to keep their eyes open and read what is being said about their products online. If there is something negative, it is very important to reach out and make amends accordingly. Damage control is the new mantra.

Moving onwards it is imperative for brands to make your consumers your brand ambassador. Give them what they want, offer them satisfaction and they will do the publicity for you for free.

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Keeping Up with Google Trends

August 6, 2011

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There is very little information known to most of the marketers about Google Trends. The truth is that most of the marketers are not even aware of how to use Google Trends to their benefit.

But Google Trends is not some ordinary marketing tool, and if used wisely it can give a real boost to all your marketing efforts.

So, what exactly is Google Trends?

Google Trends is a free service that shows how often a keyword is entered relative to the total search-volume across various regions of the world, and in various languages. With Google Trends you can compare how the world is interested in your favorite topics. For example, if you are interested in top car models, enter up to 5 of your favorite models and see how they have been searched on Google over time. Not only search, but Trends shows how often those search terms have appeared in Google News and in different geographic areas. The best part is that the information in trends is updated daily based on the search behavior of users around the globe.

The fact that you can checkout trends in different areas and in languages, makes it a very important tool for people who are into local search marketing.

How does Google Trend work?

Google Trends works by analyzing a portion of Google’s web searches. When you type in a keyword in search box, it calculates how many searches were made for that keyword and then it compares it to the total number of searches made over a period of time.

Below is an example of a search that I made for BMW cars on Google Trends.

 

The graph shows the trend over a span of 7 years starting from 2004.

Notice, the news results that are coming on the right, they are the results about the news articles that mention BMW cars. In the bottom, you can see the trends in various regions, cities and languages, which you can use to tweak your local internet marketing strategies.

This is just a result of 1 keyword, if you key in 5 keywords, you can compare the trends and thus decide which keyword is more suitable to target. For example, if you want to find compare different types of cars, then you should type bmw, mercedes, jaguar in Google Trends search bar. If you wish to exclude some words from search then you can use the minus sign and if you wish to search in a particular order then use quotation marks.

Google Trends is a very powerful tool for today’s marketers. Make sure you use them in your marketing strategy.

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IBM Launches Cloud Based Analytics Suite

July 18, 2011

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IBM announced the launch of a cloud-based Web analytics and digital marketing suite to help automate online marketing campaigns across digital channels.

This new suite combines the software IBM got in its acquisitions of Coremetrics and Unica and provides analytics data that can help better determine the effectiveness of new products and services and tweak the marketing campaigns.

The technology is part of the IBM’s Smarter Commerce initiative, which aims to help companies to more effectively market, sell and secure greater customer loyalty.

This combination of Coremetrics and Unica software enables the companies to understand their consumer’s preferences in the digital world in a better way. For e.g. businesses would be able to evaluate Facebook or Twitter activity, and offer customers tailored promotions delivered to their mobile devices on the fly. IBM’s suite also enables businesses to deliver and fine-tune digital marketing programmes based on what customers are doing offline. For instance, a consumer who purchased a new tablet in a brick-and-mortar store would receive special offers via email to purchase tablet accessories. The benefit to the customer is a consistent, relevant brand experience that reflects all their online preferences, not just what they did, read or saw on one specific site, IBM said.

Their optimization suite automates a company’s ability to deliver a tailored online experience and marketing promotions through real-time personalized recommendations, email ad targeting and more. Apart from this the suite offers many other features including advanced segmentation, A/B testing and deep brand analysis.

“We’re seeing increasing client demand for a single source of truth in understanding customer online behaviour and buying trends as businesses strive to identify and seize new revenue streams,” Yuchun Lee, vice president and general manager of IBM Enterprise Marketing Management, said in a statement. “We are defining a powerful, integrated and data-driven approach to marketing, one that drives higher-margin sales while using analytics to place the customer’s needs squarely at the centre of all campaigns and promotions.”

This suite is the newest addition to IBM’s products of Smarter Commerce solutions. With its smarter products, IBM is going full fledged in the new market of analytics that it estimates to be $20 billion by 2015.

Do share if anyone has used this suite yet.

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Top 10 Internet Marketing Trends of 2011

April 7, 2011

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Internet or I should say Digital Marketing keeps changing by the tick of the clock these days. Google is updating its algorithm so rapidly that it is becoming tougher and tougher to keep up with the pace. Even still, here are some of the trends that are foreseen for the year 2011 in the online marketing industry:

  • Don’t shout and spam, infact help the community by generating valuable information
  • Move from targeting audience to intercepting what the audience want
  • SEO is a must, you just cannot launch a website without it
  • Offer things for free…people want it
  • Offer a direct channel of communication to the customers
  • Use the power of influencers and brand ambassadors
  • Organize events
  • Involve more into social web and form niche communities
  • Email and video marketing still is trending
  • One on one marketing and personalization.

Hope it helps! Happy marketing.

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Google Looking for Software Engineers

April 5, 2011

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Google is looking for Software Engineers for its search department. You need to have an extensive experience in C/C++, Java and have a degree in Computer Science. For applying please visit http://www.google.com/intl/en/jobs/uslocations/mountain-view/swe/software-engineer-search-mountain-view/#src=search. Good luck to all the candidates.

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A Website and Store Marks Return of M&S to France After 10 Years

April 2, 2011

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Marks & Spencer is returning to France at the Boeing end of 2011 with a store in Paris, a transactional website, and plans to open Simply Food stores with a franchise partner. 

In 2001, M&S had closed its stores in Paris to turn its operations in the UK market. to Despite such a big cheap jerseys absence, an independent research showed that more than 70% of French consumers still were aware of the brand.

The company is opening first store on the Avenue des Champs-Elysees and has Keep also registered the wholesale mlb jerseys web address Markandspencer.fr to sell good across cheap jerseys France. Marks & Spencer’s full range of high quality, stylish fashions for all the family and a selection of homeware products will be available to customers across the depositos country via its brand new French website.
http://www.marksandspencer.fr/ will be the retailer’s first international transactional website. The new French language website will offer a full wholesale mlb jerseys range of womenswear and lingerie; menswear; kidswear and homeware – all priced in Euros and with local delivery prices.

All the big brands are using digital marketing as mainstream initiatives and M & S demonstrates its strong intent to Apartments use Become Digital not only for marketing but as a part of entire value chain i.e interact, communicate and transact.

The French website will run on a platform developed by the company Mobile rather than on the Amazon platform used by its UK website.

M&S currently operates in 42 territories.

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PR Needs To Become More Proactive

April 2, 2011

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Public Relations has changed its course in recent years. Earlier PR companies used to be reactive to Marketing what was being said wholesale jerseys about den them, now they are proactive.

Media companies Content plan their content well in advance, they have big editorial calendars for the entire cheap nba jerseys month. What needs to be said to be the public and through which medium has been given a lot of Good, thought well in advance rather than waiting till cheap mlb jerseys the last moment. PR professionals no longer make plans to survive, they rather make strategies for promoting their Fake brand, market the value and grow the value through PR.

Still a lot of PR companies are reactive. They react to a company news, industry trend or an inquiry. But what they fail to realize is that PR can be used to leverage their marketing campaigns proactively rather than waiting and watching.

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