Tag Archives: iphone

Apple’s Siri – Big Threat to Google?

November 8, 2011


Technology keeps changing almost everyday. You buy a new phone today only to know that it’s upgrade would be launched in 3 months. Similarly, the mobile innovation giant Apple has upgraded the iPhone 4 and come up with the most hyped app, Siri which supposedly posses as a big threat to Google.

Siri is an intelligent assistant that can help you use computing technology in everyday life in a useful way. It brings together many technologies including natural language processing and semantic analysis. So far the tests and reviews have suggested that the technology works.

For people who have switched to Android thinking it has the major market share might be in for a loss with the Apple 4S. Siri is an effort of 5 years of research, 300 researchers and $200 million worth of grant. Apple bought Siri in April 2010 outbidding Google paying a huge price of above $200 million.

Siri is fun, exciting and very useful. I would say it is Steve Jobs’ one of the biggest success and innovation in the Apple. Siri has certain issues with Scottish accent but it can understand US, UK and Australian English as well as French and German. If you were to believe Apple, then it is expected to come up with support for Japanese, Chinese, Korean, Italian and Spanish by 2012.

Android supporters can say that Google also has Voice search, but it is just an app limited to the search functionality. I’m thinking that Google’s engineers would be working hard now to bring something similar to Siri, but definitely Siri has got the first mover advantage and it would take 2-3 years for its competitor to come.

With Siri, I suppose Apple will have an advantage in Smartphones similar to what Google has over MSN in search.

Gary Morgenthaler one of the original funders of the project before it was sold to Apple said that the current beta version could be compared to the Wright brothers plane and thats as far he thinks it has to go (see video).

We need to wait and see now how far speech recognition can go. There are no third party apps for this at the moment, but I’m hoping this would come out soon as well. Imagine if there were developers writing scripts for enhancing Siri for their websites. The possibilities of making Siri more intelligent would be huge then. We would have Siri in our homes. Just sit on the couch and command the TV to switch on and change channels, no remote, no buttons. People would get more and more lazy and probably the obesity rate would increase further.

Google has taken a big stab this time and from what the reports say, they are not taking it in the right spirit as well. One public announcement made by Google said, “your phone should not be your assistant”. People have now and again said negative things about technology which they cannot anticipate. Like the time when Wright brothers came up with flying machine, people said “why would we want to fly” and look at today’s generation. No one wants to walk or drive, everyone wants to fly.

Android might have many smartphones and biggest share, but Apple iPhone now has the cutting edge, it has undoubtedly proved itself again as the pioneer of innovation and creativity. Hats off to Steve Jobs and his team!

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Google’s Android now has Double Market Share of Smartphones

August 14, 2011


Google’s Android OS that runs on various handsets including HTC, Motorola, Sony and Samsung, is now the most widely used operating systems among the smartphones. It appeared on 43.4% of the new smartphones that were sold in the last three months.

Last year it accounted for just 17.2% of the market but this year, out of the 107.7 million smartphones shipped in three months, 46.8 million had Android OS.

Android is now the leader in mobile OS, overthrowing Nokia’s Symbian, whose market share has almost halved from the same period over an year ago. It now accounts to just 22% of the mobile OS market.

Apple’s iOS is approaching the Nokia’s Symbian with 18.2% market share.

Looking into the statistics, Google and Apple are the clear market leaders as their combined market share has almost doubled to 62% as compared to 31% share of last year.

Even though this quarter, Nokia has sold the maximum number of handsets, it’s market share has fallen from what it was last year.

The second most selling handset is Samsung, followed by LG.

Surprisingly, even though Apple announced the launch of iPhone 5, sale of iPhone 4 doubled this quarter to the same period last year.

RIM, the manufacturer of Blackberry handsets, saw a decline in their market share by 12%. The company also lost its number 5 position in mobile device vendors to ZTE.

From the trend, it seems that Google would soon be the market leader in mobile industry soon. With the success of its OS, it might as well try once again to bring a revolutionary handset to compete with the iPhone. Only time will tell…

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Marketing Opportunities with MiniClip Games

August 1, 2011


With the growing popularity of video games and online computer games, the online gaming world has been bombarded with variety of games to suit every type of gamer. For those gamers who want to have some quick fun without installing big software, there is an option of miniclip games.

Miniclip games are free games which you can play them for free anytime, anywhere simply by opening your web browser.

The most unique feature of these games is that being very easy to play, they are addictive and once you start playing, you generally you find yourself playing for long hours.

Since the time miniclip games came with the launch of the website MiniClip in 2011, the industry has grown manifolds. Many more designers have become a part of the community and variety of miniclip games have entered into the market. Surprisingly the market has become so popular that some of the renowned titles like Mario have also been converted into miniclip games. Moreover, these games are not only limited to computers, but are also available on mobile phones.

The fun and addictive factor of these games, made the marketers grab the marketing opportunities that came with the huge popularity factor.

Big companies like Apple, Microsoft are partnering with the miniclip game company providers to develop games exclusive for their company in order to boost their branding. Recently, iStunt2, a miniclip game developed for iPhone was rated as the iPhone Game of the Week.

You can even see many miniclip games integrated within websites to grow the website interactivity and popularity.

The most popular company MiniClip has almost 70 million users and thus, it is not surprising that marketers are now realizing the potential of this growing popularity. For a startup company or a website, I would surely recommend integration of miniclip games if you want your visitors to stay longer on your website.

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Most Wanted Smartphones in US

April 30, 2011


Smartphone market keeps changing very frequently. According to The Nielsen Company’s monthly surveys of U.S. mobile consumers from July-September 2010, the new smartphone buyers are very clear in their choices – 33% wanted an iPhone, 26% wanted Google Android and 13% wanted RIM Blackberry.

But the recent survey for Jan 2011 – March 2011, revealed that things have changed. Now 31% want to buy Android phone, 30% want iPhone and only 11% want RIM Blackberry. 20% of consumers have not decided which one to take.

The dynamics of smartphone market is already converting to sales. Almost half of those surveyed in March purchased an Android device. 25% said they bought an iPhone and 15% picked Blackberry.

Now to talk about the current market share of smartphone users: As of March 2011, 37% of smartphone users have an Android device, 27% have an iPhone, and 22% have Blackberry.

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Sony Experia Play – Now Playstation on Phone

April 13, 2011


Sony Ericsson’s long-awaited PlayStation Phone has finally becomes a reality but will it come up to the expectations that it promises is yet to be seen. Though from the basic reviews that have come from the pros, this handset does not seem to have utilized the full capacity of the newest Andriod features. So, even with the tempting playstation feature which has captured the non-mobile gaming world, in our opinion this phone will not be able to pose as a viable challenger to the overwhelming iPhone dominance.

But well, that’s just a start, maybe the next versions that they roll out will be more robust and sure shot sellers.

For a detailed review visit, http://www.gamepro.com/article/features/218823/sony-xperia-play-review/.

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