Tag Archives: internet

Website That Runs Without Internet – Great Viral Concept

January 21, 2012

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If you are living in India then you probably have heard of Rajni power and the image that he holds in the cyber space of sms, Internet and web. To promote this image further, WebChutney has come up with a website dedicated to Rajnikanth that runs without Internet, it claims, it runs on Rajni power.

You can check it out yourself at www.allaboutrajni.com. Now the website is based on some complicated algorithm, but the concept is great. Since launch, it has been an instant hit. Talk about viral marketing, I see this as one of the best examples.

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Measuring the Value of Search

September 13, 2011

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Online search has been around for merely 20 years, but it has had a tremendous impact on the way we behave and get work done at home or office. Today one can probably not even imagine a world without search technology. Imagine how tough it would be for us if we didn’t have Google at our fingertips to search for some quick information.

Search engines are now not limited to just website search, they have images, videos, documents, audio clippings and what not.

The growing popularity and usage of Search can be proven by these numbers – In 2010, an average American Internet user performed 1,500 searches, while 1.6 trillion searches are conducted globally per year.

But how to assess the value and benefits of search. You will come across many studies that show how much money marketers are spending on search marketing but none that can concretely tell that how search creates values and who benefits from search. Last month Mckinsey created a report measuring the value of search. The key findings of the report include:

  • Till date most of the surveys and research have identified three sources of search value – time saves, price transparency and the raised awareness. Though these are very important values, but they do not capture all the values created by search. Mckinsey identified 8 values.
    • Better matching of customers with their needs
    • Time saved to find information
    • Raised awareness about brand
    • Price transparency
    • Long tail offerings i.e. niche items demanded by small segment
    • People matching
    • Problem solving
    • New business models taking advantage of the search potential
    • Entertainment with the plethora of music and videos available on search.
  • The global gross value created by search was $780 billion in 2010, yet across the 4 countries that were measured, only 4% of the gross value created by search was captured.
  • 65% of search value flowed directly through to GDP in 2009. Seventy percent of total search value contributed to GDP in the developed countries – United States, France and Germany and an average of 40 percent contributed towards GDP in two developing countries – India and Brazil.
  • Between 30-65 percent of the value of search accrued to individuals rather than companies.
  • The return of investment for those that deploy search are higher. Advertisers generate an average earning ROI of 7:1. Individual information seekers, consumers and content creators earn an average ROI of 10:1 and enterprises deploying search strategies earn an ROI of 17:1 as a result of time saved.
  • Some benefits of search are not measurable but still are very valuable, e.g. the importance of search in helping people find the right information in case of emergencies or formation of support communities while fighting with a disease. Using search it is very easy to share valuable information with the global population which otherwise would have been limited to only a small number of people.
  • Though there are certain negative costs associated with search. For e.g. due to free pirated music and videos being available online, the gross revenue of such companies comes at the cost of other companies selling official music DVD’s and videos.

Search is evolving continuously, before it was just search engines, now it has social networks. Future is really unpredictable, but it goes without mention, search is now one of the key drivers of any enterprise and if you are not there in search, then you are losing to the race.

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4.5 Million Domain Names Added to Internet in First Quarter of 2011

May 26, 2011


Domain name industry has been blooming ever since it started. This quarter had four and half million domain names added o the Internet. The data came from the latest Domain Name Industry Brief published by VeriSign, Inc.

First quarter of 2011 had more than 209.8 million domain name registrations across all TLD’s which is 2.2 percent higher than the last quarter of 2010.

Verisign’s combined base of .com and .net domain names experienced aggregate growth in the first quarter of 2011, surpassing a total of 108 million names. New .com and .net registrations totaled 8.3 million during the first quarter. The total represents a 9.2 percent increase year over year in new registrations, and a 2.7 percent increase from the fourth quarter. The .com/.net renewal rate for the first quarter was 73.8 percent, up from 72.7 percent from the fourth quarter.

The base of Country Code Top Level Domains (ccTLDs) was 81.7 million domain names, a 2.1 percent increase quarter over quarter, and a 5.1 percent increase year over year.

Verisign’s average daily Domain Name System (DNS) query load during the quarter was 57 billion, with a peak of 67 billion. Compared to the same timeframe in 2010, the daily average and the peak each grew 6 percent.

With all these domain names, the risk of DDoS attacks and the risk of hacking increases a lot. It is always advisable to keep your domains safe from such attacks. VeriSign provides services and is undertaking measures to make the domain owners of techniques to prevent themselves from fraud.

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Top 10 Internet Marketing Trends of 2011

April 7, 2011


Internet or I should say Digital Marketing keeps changing by the tick of the clock these days. Google is updating its algorithm so rapidly that it is becoming tougher and tougher to keep up with the pace. Even still, here are some of the trends that are foreseen for the year 2011 in the online marketing industry:

  • Don’t shout and spam, infact help the community by generating valuable information
  • Move from targeting audience to intercepting what the audience want
  • SEO is a must, you just cannot launch a website without it
  • Offer things for free…people want it
  • Offer a direct channel of communication to the customers
  • Use the power of influencers and brand ambassadors
  • Organize events
  • Involve more into social web and form niche communities
  • Email and video marketing still is trending
  • One on one marketing and personalization.

Hope it helps! Happy marketing.

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