Tag Archives: digital

Future Digital Marketing Strategies for Strartups

July 12, 2011

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Have a new startup and feeling lost as to how to promote it? Well, you are not alone and it is very common for new entrepreneurs to be confused about how to promote their business.

Once you have done the planning and launched your business, the next important steps are to make a website and do its basic SEO. If you have the budget to spare, then you can also opt for paid advertisements like PPC.

Content and social media are incredibly important and must work together for the best results.

The following are some aspects of digital marketing that will help to ensure that you get the most optimal results for your digital marketing investments:

Content

The old age saying does not go without a mention, “Content is King”. It is very important to write the proper content which can convince your customers and build trust. Some of the tips of making content appear compelling are:

  • It should be able to connect with the audience
  • It should be unique and relevant, no fluff
  • It should be transparent, include price, features and benefits
  • It should be up to date. Do not put expired content

Further to being compelling to human audiences, your website content must be equally compelling to search engines.

Social Media

Social media is now the new trend of the web 2.0 world and it drives most of the marketing strategies. The new businesses should definitely look into LinkedIn, Facebook and Twitter depending upon their audience demographics.

How to properly merge content and social media?

The most important is the context. There needs to be a correlation between what you publish on your website and what you write on various social media platforms. This builds up trust and confidence in your audience and most likely helps them convert into your customers.

So, understand your customers and architect the content in a way that makes it relevant for them.

The blend of SEO, website, PPC, content and social media form a good recipe for the digital media strategy for startups.

 

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Top 10 Internet Marketing Trends of 2011

April 7, 2011

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Internet or I should say Digital Marketing keeps changing by the tick of the clock these days. Google is updating its algorithm so rapidly that it is becoming tougher and tougher to keep up with the pace. Even still, here are some of the trends that are foreseen for the year 2011 in the online marketing industry:

  • Don’t shout and spam, infact help the community by generating valuable information
  • Move from targeting audience to intercepting what the audience want
  • SEO is a must, you just cannot launch a website without it
  • Offer things for free…people want it
  • Offer a direct channel of communication to the customers
  • Use the power of influencers and brand ambassadors
  • Organize events
  • Involve more into social web and form niche communities
  • Email and video marketing still is trending
  • One on one marketing and personalization.

Hope it helps! Happy marketing.

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Google Looking for Software Engineers

April 5, 2011

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Google is looking for Software Engineers for its search department. You need to have an extensive experience in C/C++, Java and have a degree in Computer Science. For applying please visit http://www.google.com/intl/en/jobs/uslocations/mountain-view/swe/software-engineer-search-mountain-view/#src=search. Good luck to all the candidates.

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A Website and Store Marks Return of M&S to France After 10 Years

April 2, 2011

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Marks & Spencer is returning to France at the Boeing end of 2011 with a store in Paris, a transactional website, and plans to open Simply Food stores with a franchise partner. 

In 2001, M&S had closed its stores in Paris to turn its operations in the UK market. to Despite such a big cheap jerseys absence, an independent research showed that more than 70% of French consumers still were aware of the brand.

The company is opening first store on the Avenue des Champs-Elysees and has Keep also registered the wholesale mlb jerseys web address Markandspencer.fr to sell good across cheap jerseys France. Marks & Spencer’s full range of high quality, stylish fashions for all the family and a selection of homeware products will be available to customers across the depositos country via its brand new French website.
http://www.marksandspencer.fr/ will be the retailer’s first international transactional website. The new French language website will offer a full wholesale mlb jerseys range of womenswear and lingerie; menswear; kidswear and homeware – all priced in Euros and with local delivery prices.

All the big brands are using digital marketing as mainstream initiatives and M & S demonstrates its strong intent to Apartments use Become Digital not only for marketing but as a part of entire value chain i.e interact, communicate and transact.

The French website will run on a platform developed by the company Mobile rather than on the Amazon platform used by its UK website.

M&S currently operates in 42 territories.

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Keep Content Consistent

March 28, 2011

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As you might have heard several times, content is the king Coverage in esill? the web world. cheap jerseys But in wholesale jerseys China today’s fast paced world, no one really has time to write fresh, unique and consistent content all the time.

It is very important to keep content consistent on all the digital channels where you are posting a content. Many marketers post content cheap jerseys on Facebook, Twitter but fail to update Autochthon the same on their website or blog.

Consistent content boosts are trustworthiness and increases your visitor loyalty.

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