Tag Archives: campaign

Coco Cola’s New Campaign Promoting Honesty

December 9, 2011



In the series of their humanity initiatives by Coca Cola, here comes another campaign encouraging people to be honest. The new campaign is launched in Portugal and titles, “Rival Wallet”. It takes place in Benfica ticket office in Portugal and has a very simple theme, “what if you found a wallet few days before a big football match and it has a ticket that belongs to a rival supporter?”

There are various instances of people finding the wallet and surprising 95% of people return the wallet to the ticketing area. Honest people were rewarded by an applause from the surrounding people and given a bottle of coke and a free ticket to the game. Their actions were also appreciated on the giant screen during the game.

In my opinion, this is a very interesting and cool campaign. Sure makes you think, honesty always pays, so let’s all try to be honest and enjoy the benefits that follows….

Continue reading...

Think Different When Making Ads – Message from Steve Jobs

October 10, 2011


Have you ever over sold your brand? Well, here are some words of wisdom straight from the most innovative man in IT. Branding and creating ads is not about selling the product, but about selling the experience you get from using the product.

When Coke makes an ad, it does not tell you what its ingredients are, it merely shows the experience and satisfaction people get when they drink coke.

Even though it is a very old video, it still has a low of meaning in today’s world.

Continue reading...