Tag Archives: brands

Beware of These Popular Counterfeit Items

February 10, 2012

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When online piracy of digital data is so popular, how can the good market be behind. Well, we all like to watch online pirated videos but we sure don’t want to buy expensive iPad only to go home and see it was a fake. But beware as these things are huge and it has become a big business in USA.┬áCustoms and Border Protection snagged around 25,000 shipment of counterfeit goods valued at $178.9 million total last year.

So, let’s look at some of the top counterfeit goods that you should be very cautious before buying:

  • Electronics – This is the best-seller and has the biggest market. The customs once seized an iPad which had an Android OS running. But unlike these others are difficult to detect, the changes are so subtle that even the original manufactures will have the hard time detecting it.
  • Shoes – Beware shoe lover. Everyone is aware of Nike and Reebok fakes, but now this market has grown a lot. All luxury brands like┬áChristian Louboutin and Jimmy Choo which are sold for more than $600 are available for cheap in the fake market.
  • Drugs – This according to me is the worst. Counterfeit drugs, from prescription pills to over-the-counter medications can be really dangerous as they are most likely not manufactures according to FDA’s standards and also do not contain the right amount of ingredients.
  • CD’s and DVD’s – I don’t think I need to say more. We all probably have bought those at some point or the other.
  • Clothes – Clothing items especially branded jeans and sports jerseys are hit on the market. Usually the fabric and zipper would be of cheaper quality and thus, the low cost. Something which can be tough to detect.

Well, this is not surprising but we all should get our alarms ringing when we find someone selling a $500 worth item for $100. Be alert and save yourself from fake.

For more items, check out the complete article at CNN.

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Are Your Consumers Changing Minds After Negative Reviews

October 15, 2011

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Reading online reviews and making a purchase decision based on them has become very common these days. People trust what other people say and experience.

But a recent study by Cone Communications reveals that 4 out of 5 consumers change their minds about recommended products based solely on the negative reviews that they find online. Compared to 2010, this number has increased by 67%, thus implying the strong influence these product reviews are having on consumers.

It’s not only the negative reviews, positive reviews do tend to influence the purchasing decisions. As per the results, 85% of people have said that they are more likely to buy the product if the reviews are positive.

While researching product information on websites is most popular, consumers are also moving towards rating websites and blogs of experts. The number of people who gather information from social networks and their friends is less compared to other places but is still significant.

However, one of the most interesting finding is that consumers tend to believe a source less trusthworthy if he/she has lot of followers or fans on social networks. I suppose people have started understanding that a lot of followers might not necessarily mean expertise, followers can be purchased also and exagerated numbers can be filled with fake accounts as well.

The growing impact of negative reviews on consumers is something that marketers should be watchful of. It takes less than 10 minutes for a disgruntled consumers to go online and post  negative things about a product. It now becomes very important for companies to keep their eyes open and read what is being said about their products online. If there is something negative, it is very important to reach out and make amends accordingly. Damage control is the new mantra.

Moving onwards it is imperative for brands to make your consumers your brand ambassador. Give them what they want, offer them satisfaction and they will do the publicity for you for free.

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