Tag Archives: advertising

Twitter Plans to Offer Its Ad Products to 50 More Countries

June 23, 2012

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By the end of 2012, we will be able to see marketers from 50 more countries start ad campaigns on Twitter. Twitter has announced that it will soon open its advertising products for more countries.

Among the first ones to receive the benefit would be Western European countries such as Germany and Spain, and Brazil.

For those of you who are not aware of, Twitter has three advertising products – promoted tweets, promoted trends and promoted accounts.

Twitter has a very huge user base and it is about time that they start using this base to generate more revenue.

It’s a good news for most of the marketers, let’s see how soon we can see this feature being rolled out.

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Cross Platform Strategies Form the Future of Digital Marketing

July 11, 2011

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As one of the world’s leading digital media agency, Ogilvy has made many key predictions that pointed towards global marketing trends. In a recent summit, which projected the global online advertising for 2014 to be USD 96.8 billion, the following digital marketing trends were predicted for the South African market:

    • The mobile evolution:

Even though mobile phones and smartphones usage in South Africa is increasing, the impact on billions of people with real time connected devices is in its infancy.

The convergence of social, local and mobile digital channels, the South African market will continue to feel an increased push for the use and adoption of applications such as Foursquare as fostered by campaign rewards programes and the increased use of near field communication(NFC) which allows for simplified transactions, data exchange, and connections with a touch.

In addition to this is the increasing use of digital video in the mobile context. The medium has the power to spread campaign elements virally and will command more attention in digital strategies.

    • Rise of the digital analyst:

With the increasing trend of more content on multiple channels, it is predicted that employers will be pressed to turn to digital analysts who source, monitor and interpret analytics to ensure the optimum use of mediums for each campaign.

    • Integration: a deeper conversation:

Current and future digital strategies cannot depend on entirely on the performance of an individual digital channel such as web, mobile, search or social but rather the best performance lies in the use of inter-relationships between these channels with a strong search strategy at the core of every digital campaign.

“While we recognise these and other trends, Neo’s advantage in the digital category, however, stems from our ‘always new’ rather than ‘innovation approach’ meaning that while Neo will always be an early adopter, we will continue to be channel neutral and use the best channel to meet our client’s business goals,” says Madhany.

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Digital Services are Top Revenue Generators

April 26, 2011

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Due to the financial crisis and resulting recession, small businesses are reluctant to invest into expensive marketing channels and prefer more cost effective tools, especially the digital ones.

A new research from Ad Age shows that digital marketing has grown in it’s prevalence among the advertisers. According to the report, digital services were #1 generator of U.S. advertising revenue in 2010, accounting for a total of $8.5 billion. This constitutes 28% of the market share. In 2009 this share was 25.9%.

“Fundamentally, I believe that anything that’s not digital will soon be digital or soon be very, very unimportant,” Omnicom President and CEO John Wren told Ad Age.

The research analyzed more than 900 advertising and marketing services agencies to arrive at the results.

 

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