Olla Condoms – Unexpected Babies Social Media Campaign

December 1, 2011

Social Media Marketing

Olla Condoms in Brazil came up with an interesting social media campaign yet to some it might sound even scary. The campaign targets some Facebook profile of guys (I suppose chosen randomly). The company created 100’s of fake profiles ¬†with those guy’s in the profile and adding a Jr. tag in the end. Then they sent friend request to their proposed dad’s with a message that “don’t like surprises like this, use Olla condoms”, hoping to receive some reaction to the requests and probably an increased fan base.

It sure is an interesting way to get people talking about your brand but I sure don’t think it is the right approach. Many people have criticized the campaign on YouTube.. What are your thoughts?

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