Here is an awesome video of a marketing/PR/advertising/social media case study of an eight year old girl’s birthday party. Its amazing to see where all marketing can be applied.
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April 23, 2011
April 2, 2011
Public Relations has changed its course in recent years. Earlier PR companies used to be reactive to what was being said about them, now they are proactive.
Media companies plan their content well in advance, they have big editorial calendars for the entire month. What needs to be said to be the public and through which medium has been given a lot of thought well in advance rather than waiting till the last moment. PR professionals no longer make plans to survive, they rather make strategies for promoting their brand, market the value and grow the value through PR.
Still a lot of PR companies are reactive. They react to a company news, industry trend or an inquiry. But what they fail to realize is that PR can be used to leverage their marketing campaigns proactively rather than waiting and watching.