November 5, 2012

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Nike Launches New Fitness Program via Xbox

A new fitness training program for the Xbox was launched yesterday by Nike as part of it’s strategy of tie up with Kinect motion sensor controller.

This is a personalized training experience combining the Nike’s athlete training with Kinect’s motion sensor technology.

Fitness freaks can define a goal, create a custom program and measure progress with Kinect’s real time feedback technology.

Earlier to this, Nike had launched Nike + iPod Sport Kit after their tie up with Apple which allowed people to put the device in their footwear and connect it to iPod Nano.

Usually Nike is associated with Sports freaks but this is the first time it is coming up with some program for fitness for everyone.

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October 17, 2012

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Tom Daley’s sponsorship with British Gas Embarrassing Moment

All the sports celebs dream of getting big endorsements by companies. The sportsstar gets money and companies get exposure. Win win for all.

But what if the placement of ad becomes embarrassing sometimes. British bronze medal diving winner Tom Daley had an awkward moment when his sponsor company British Gas did not do the proper selection. Check out the photo below to see for yourself.

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August 29, 2012

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Morrison a Victim of Facebook Give Away Scam

We are all aware of how the dupe data mining companies use fake branding material of big companies and fool people into signing up or giving away their information.

One such recent scam has been reported by Morrisons. Apparently it is targeted at Facebook users into clicking a link to get a free £250 gift voucher.

Voucher scam: the fake give-away offer aimed at Facebook users

The link features all Morrisons branding in an attempt to cheat Facebook users. In fact if you tried to leave the page, you will be notified saying you are “today’s winner”, luring you to stay back to claim the prize.

Morrison has already posted a warning on their website notifying that this is a scam.

Internet has become so open that a scam like this is not surprising. For people who already became a victim, just filter those emails and mark them as spam.

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August 1, 2012

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GM’s Global Marketing Chief Resigns

After two years f work with GM, their global marketing chief, Joel Ewanick has resigned effective immediately.

The question exists whether he was asked to resign or  he did it voluntarily. Although GM spokesman Greg Martin said in a statement that Ewanick failed to meet the expectations.

Prior to working with GM, he was VP of marketing for Nissan where he just worked for a month. Before Nissan, he worked with Hyundai Motors as VP marketing. There he pioneered the Hyundai Assurance Program in 2009 under which customers could return their cars if they lost their jobs. This program was canceled in 2011.

Most surprising under his leadership he pulled advertising from Facebook and did not promote advertising on Super Bowl as well. Maybe that’s what pointed to lack of his performance. Lets see what happens to GM now!

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July 11, 2012

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Blackberry Starts Laying Off Employees

It is really sad to see that one of the earliest smartphones are no longer in demand. I personally like Blackberry and am still using it but unfortunately the company couldn’t cope up with their competitors like Apple and Android.

RIM posted a huge loss for its Q1 2013 fiscal quarter. The company reported a $518 million loss on a revenue of $2.8 billion.

The new anticipated Blackberry 10 devices which hoped to bring out the company from loss has also been delayed to next year.

RIM has no option but to cut jobs and it is anticipated that a total of 5,000 jobs will be cut in order to save$1 billion in operating costs.

Layoffs have already been started. This is one more big blow to the dire state of current economy.

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July 7, 2012

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Iconic Dress of 50,000 Gummy Bears

New Magazine has come up with its collection of designer’s most iconic gowns and among it is one dress that stood out of the box.

Designed by Alexander McQueen in the Summer 2008 collection is the most legendary colorful dress known as the “Parrot Dress”. I guess the dress was so eye-catching that another fashion magazine editor, Hissa Igarashi along with his fashion assistant Sayur Marakumi recreated the same dress using 50,000 gummy bears.

If they wanted to make a fashion statement then nothing better than the colorful gummy bears to recreate the dress.

The dress took 3 weeks to make. First the dress was created out of steel wire and was covered with a sheet of vinyl.

It was later hand glued with 50,000 gummy bears to form a rainbow pattern.

The dress is attractive to look and a wonderful memory of the earlier dress and best part, it is edible as well.

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June 26, 2012

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Facebook Forcing Its Own Email ID on Everyone

If you are on Facebook, then you must have noticed that your default display email address has been changed to @facebook.com and the worst part is that it did this without any intimation.

So, if you have changed your vanity URL to a personalized username then your ID will be username@facebook.com and if you are still using the random numbers assigned to your account then your email will be random@facebook.com, which in my opinion would look rather unhelpful in terms of defining your identity.

So, if someone is sending an email to @facebook.com, it will be shown in your Facebook account message inbox.

But don’t worry, if you wish to display your own email address instead of this @facebook.com one, then you need to go to the profile page, scroll down to “contact info” and click edit. There you can hide the @facebook.com email address from your Timeline and replace it will your real address.

I just wonder that the more and more we are getting involved into social media, the more and more they are taking away our privacy and forcing unwanted things on us. What is your take on this?

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June 23, 2012

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Twitter Plans to Offer Its Ad Products to 50 More Countries

By the end of 2012, we will be able to see marketers from 50 more countries start ad campaigns on Twitter. Twitter has announced that it will soon open its advertising products for more countries.

Among the first ones to receive the benefit would be Western European countries such as Germany and Spain, and Brazil.

For those of you who are not aware of, Twitter has three advertising products – promoted tweets, promoted trends and promoted accounts.

Twitter has a very huge user base and it is about time that they start using this base to generate more revenue.

It’s a good news for most of the marketers, let’s see how soon we can see this feature being rolled out.

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