Africa is going to have its very first Internet and digital marketing event, Afri-Tech. The event expects to bring marketing gurus from around UK, USA, Asia and Africa. The event will be held in Nairobi, Kenya and will last four days from June 15-18.
According to the CEO of Afri-Tech, Bernard Sanganza, all the speakers that have confirmed the participation are likely to be graced by the Kenya’s President, Mwai Kibaki.
“We are just waiting for the big day in Nairobi as marketing gurus converge to discuss the way forward on digital marketing,” Mr Sanganza said. The chief executive officer said the realisation of “Africa’s dream” is finally coming to fruition, with significant support already confirmed from leading corporate firms in Africa, the Government of Kenya as well as universities. While the works involved have been hectic and bureaucratic, marketing experts argue that the conference will significantly shape the future of products and services sales globally.
“The development will see firms learn from marketing experts around the world. This will obviously impact positively on companies’ output,” Mr Ital Chando, the firm’s head of marketing said. Only three weeks ago, Afri-Tech hosted a curtain-raiser event at the Kenyatta International Conference Center that was well attended by industry leaders across East Africa.
Catherine Ngahu, the chairman of the Kenya ICT Board, lauded the June meeting, arguing that Africa can only come out of the perennial problems of poverty when the continent embraces modern technology. “This was a well thought-out meeting for digital marketing. Indeed through such a platform, firms can reach millions of clients within the touch of a button. ICT board is ready to host Afri-Tech, and provide all the support it will need,” Ms Ngahu said.
The four day conference will be a hub for mass of new knowledge and new contacts.
According to Mr Sanganza, marketing executives from brand organisations, agencies, publishers and solution providers “attend our events in order to stay on top of the most important content, network with industry leaders. The conference will also provide understanding on how firms can work with the latest technology and media. Our events truly answer the needs and wants of those passionate about digital media.”
This will be a very good platform for the growth of digital marketing in Africa.