Pepsi has always been very active in social media boasting millions of Facebook fans and Twitter followers. But this time they have come up with something really different – Pepsi Social Vending Machine.
This video shows the full capabilities of the digitally-connected touch screen social vending machine, which allows its users to send free drinks to their friends by entering their name, mobile number and a personalized text message. It also includes a code which can be redeemed at any PepsiCo vending machine.
Concept seems to be nice, but it lacks the real social integration. Gifting or receiving free drink comes with a lot of pre-requisites. Therefore, it seems like the incentive to spread this message via social networks is currently non that lucrative.
It would be interesting to wait and watch how this campaign goes, what do you think about it?
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