Humans Flying in The Sky – Viral Marketing for Chronicle

January 31, 2012

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If you are in NY, you probably saw humans flying in the sky over the city’s bridges. It’s an exciting concept, but I’m not sure I can comment how people reacted after seeing human planes. Were they scared or did they believe it was some flying angel or they were jealous that why they didn’t get an opportunity like this? In reality they are not real humans, but human shaped RC planes to create an illusion that humans are flying.

I’m not sure they actually imagined that this is a campaign for a movie where teenagers crush cars with their minds. Yet it is not really sure that what is the purpose for this video, but surely it seems probable that this video is part of the viral marketing campaign promoting the new movie Chronicle.

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