GM’s Global Marketing Chief Resigns

August 1, 2012

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After two years f work with GM, their global marketing chief, Joel Ewanick has resigned effective immediately.

The question exists whether he was asked to resign or  he did it voluntarily. Although GM spokesman Greg Martin said in a statement that Ewanick failed to meet the expectations.

Prior to working with GM, he was VP of marketing for Nissan where he just worked for a month. Before Nissan, he worked with Hyundai Motors as VP marketing. There he pioneered the Hyundai Assurance Program in 2009 under which customers could return their cars if they lost their jobs. This program was canceled in 2011.

Most surprising under his leadership he pulled advertising from Facebook and did not promote advertising on Super Bowl as well. Maybe that’s what pointed to lack of his performance. Lets see what happens to GM now!

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