Have a new startup and feeling lost as to how to promote it? Well, you are not alone and it is very common for new entrepreneurs to be confused about how to promote their business.
Once you have done the planning and launched your business, the next important steps are to make a website and do its basic SEO. If you have the budget to spare, then you can also opt for paid advertisements like PPC.
Content and social media are incredibly important and must work together for the best results.
The following are some aspects of digital marketing that will help to ensure that you get the most optimal results for your digital marketing investments:
The old age saying does not go without a mention, “Content is King”. It is very important to write the proper content which can convince your customers and build trust. Some of the tips of making content appear compelling are:
- It should be able to connect with the audience
- It should be unique and relevant, no fluff
- It should be transparent, include price, features and benefits
- It should be up to date. Do not put expired content
Further to being compelling to human audiences, your website content must be equally compelling to search engines.
Social media is now the new trend of the web 2.0 world and it drives most of the marketing strategies. The new businesses should definitely look into LinkedIn, Facebook and Twitter depending upon their audience demographics.
How to properly merge content and social media?
The most important is the context. There needs to be a correlation between what you publish on your website and what you write on various social media platforms. This builds up trust and confidence in your audience and most likely helps them convert into your customers.
So, understand your customers and architect the content in a way that makes it relevant for them.
The blend of SEO, website, PPC, content and social media form a good recipe for the digital media strategy for startups.