Due to the financial crisis and resulting recession, small businesses are reluctant to invest into expensive marketing channels and prefer more cost effective tools, especially the digital ones.
A new research from Ad Age shows that digital marketing has grown in it’s prevalence among the advertisers. According to the report, digital services were #1 generator of U.S. advertising revenue in 2010, accounting for a total of $8.5 billion. This constitutes 28% of the market share. In 2009 this share was 25.9%.
“Fundamentally, I believe that anything that’s not digital will soon be digital or soon be very, very unimportant,” Omnicom President and CEO John Wren told Ad Age.
The research analyzed more than 900 advertising and marketing services agencies to arrive at the results.
April 27, 2011 at 5:05 pm
This is the kind of stuff that blows my mind.
April 27, 2011 at 6:16 pm
Thanks for sharing! This was exactly what I was looking for.
April 28, 2011 at 4:07 pm
Very interesting information!Perfect just what I was looking for!
April 28, 2011 at 6:35 pm
Thank you very a lot for the tough work to supply this these kinds of very good information. I’ll forward your website to my buddies to learn from this excellent article.
April 29, 2011 at 10:33 pm
Stumbled on your blog post through Delicious. You already know I am subscribing to your feed.
April 30, 2011 at 8:59 pm
Thankyou for all your efforts that you have put in this. very interesting info .
May 1, 2011 at 2:21 pm
I like this web blog so much, saved to bookmarks .
May 16, 2011 at 7:52 pm
Good post, I like what you have to say about the topic and I totally agree with most of the comments you are making. I’ll visit again to see more of your articles.