Breast Cancer Awareness Campaign – Vanish Creates the Biggest Bra

October 31, 2011

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We all talk about breast cancer awareness, we wear pink bows and t-shirts, take out rallies, but here is something really creative done by Vanish, the Reckitt Benckiser-owned cleaning brand. They have created the world’s biggest bra and put it up on the ITV Southbank building for display.

The bra was unveiled on 28th October by Hollyoaks acrtress Gemma Merna.

Measuring 31 meters around the chest, the bra has been registered as the World’s biggest bra in the Guinness book of world records. It was designed by the marketing agency Chillisauce and took about four weeks to complete.

Stefan Gaa, marketing director of RB UK, said Vanish is “very proud” to be supporting “wear it pink” day, which it will be supporting through on-pack and Facebook activity. He said: “This is an issue that affects so many women and their families and Campaign are doing a vital job in raising funds for research and keeping breast cancer high profile.

The campaign expects to generate a lot of funds for the charity and it sure is a very innovative way to achieve the same.

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