Digital marketing and search engine optimization is nothing new. Most of us have heard about it. However, if practiced in a spammy way even though not intentionally can harm you on Google.
A recent Panda update which came somewhere between 17-20 Jan, again affected almost 1-2% of English sites and left many people crying for their drop in search engine rankings.
We spoke to few people who are into SEO, a lot of them saw this update affecting their sites and one important reason they reported was over optimization of anchor text of inbound links. One of our known agency, James Blake, reported that several of their client sites which were old and not touched since ages, experienced this.
It’s weird how a strategy which fetched unexpectedly good rankings for websites few years back is now a result for their fall. Only time can tell how soon these sites will be able to recover from rankings.
Till then let’s wait and watch what the next Panda update brings for us!
If you are feeling sick then once again Google has come to your rescue. Just search for the symptoms you are feeling and Google will show up definitions of most probable health condition that you are suffering with. Try it out, I checked with words like headache and stomach pain and it showed me definitions from www.ncbi.nlm.nih.gov. It sure is not going to help you get cured, but it is one more step by Google of organizing information and bringing the most relevant information to the users at the top.
Google is all set to come up with its reply to the most hyped app for 2011, Apple’s Siri. The project codename is Majel and supposedly will be an update of the app “Voice Actions” for Android.
Now, it’s not exactly same as Siri wherein the phone responds to any question raised by the user. Majel performs certain actions based on preset commands, voice calling, texting, search and destination lookup. The present commands are very intuitive and language understanding is very clear. You can search many things, any restaurants, shop, send messages, make calls, get weather report, all by talking normally to your phone, the way you would do it with a friend.
For making Majel, Google purchased Clever Sense, company which created the app called “Alfred” that allows voice commands.
The success depends on what happens when Majel is launched. You never know, seeing the latest copyright lawsuits running, Apple might sue Google for copying Siri.
Yesterday I read on FoxNews that Google is coming up with their very own iPad killer in the next six months. The news cannot be taken as a rumor as it was said by Google’s executive Chairman, Eric Schmidt.
It is not surprising though. When smartphones became popular and Apple came up with iPhone, Google soon came up with Droid and Nexus. It seems to me that Google is becoming more of a company that waits and watches the latest toys in the market and once one of them becomes a hit, Google quickly jumps into making something similar.
Google’s strategy is pretty clear. Make gadgets bundled with its Droid OS and try to get as much market share as possible. Let’s see how much this will be a success. Personally Google has failed to make any significant mark in the hardware market so far, so it will be interesting to see what happens to Google’s tablet.
Another milestone in the war between Apple and Google.. 6 months to go!
End of 2011 is approaching and Google has released its annual Zeitgeist report for the most popular search terms of 2011.
Google also compared the searches of 2011 with that of 2010 to find out the emerging trends. YouTube sensation Rebecca Black was at the #1 spot for fastest rising term, followed by Google’s own social network Google+. Third spot was taken by Ryan Dunn who dies in a car crash this summer.
If you talk about the search terms alone, Apple dominated with taking almost all of the top spots. “iPhone 5″, “Steve Jobs”, “iPad 2″ were all part of the top 10 list of the fastest rising search terms.
Globally cupcakes and Japan made to the top in their lists. Cupcakes was at the top of the food list while “東京 電力” (TEPCO, owners of the Japanese nuclear power plant that was damaged by the earthquake earlier this year) became the first non-Latin term to make Google’s fastest-rising search list.
Check out the video for an overview of the report.
Google Analytics has now implemented the new look to all the analytics account and one the first look it ain’t looking pretty. For users like me who have been using analytics since the time it was launched will be in for some shock… First look and I can say navigation is not that user friendly anymore but the other added features surely compensate for it.
Dashboard – Those of you who were tired to select ”show 50 rows” on the dashboard to be able to see all their accounts will be in for a treat. All your accounts are listed on one page and you just need to select which account you wish to go to.
Real time reporting – No need to wait for 2 hours for analytics to update its data. You can now see in real time what is happening on your website. Reports are updated within seconds of an event happening on your website.
Multi channel funnel – With this option you can find out which channels your customers interacted with 30 days prior to your making the purchase.
Mobile reporting – Finally its here. I was wondering that with the usage of mobiles increasing so much why hasn’t Google done something about it. Well, the new Google analytics now has mobile reporting allowing you to understand how your mobile visitors are treating your website. You can also see which mobile devices are being used and it can be beneficial to optimize for those devices.
If you are not impressed, you can always switch back to the old version but I’m not sure for how long the old version will be made available. So try the new analytics and let me know what you think!
Google has launched a YouTube Space Lab channel in association with Lenovo. It is inviting all the scientists to come up with a science experiment for space and upload a video on YouTube explaining the experiment.
If the idea wins, it will be performed on the International Space Station and live streamed on YouTube for the world to see. And ofcourse, the idea winner will get to earn some cool prizes too!
So, put on your thinking caps and come up with your own experiment. It is a very good opportunity for the young space scientists to come up with innovative ideas and showcase the same to the world.