Google Launches Anti-Homophobic Bullying Campaign

June 7, 2011

Digital Marketing Jobs

Lady Gaga features in a brand new campaign launched by Google in partnership with lesbian, gay and bisexual equality charity, Stonewall, for handling homophobic bullying.

This is a online and TV ad campaign, created by BBH New York, aired across Channel 4, Five, E4 and ITV2. This is the first UK campaign of Google’s global “It Gets Better” campaign. The purpose of the ad is to show how powerful campaigns can be by bringing people and communities together.

It uses the strapline “The web is what you make of it”. The campaign plans to run on TV for a month as per the media plan handled by OMD.

The celebrity supporter of Stonewall are also featured in the ad including comedian Rhona Cameron, DJ Jodie Harsh, Lady Gaga and Dan Savage.

Ben Summerskill, chief executive of Stonewall, said: “Stonewall is really proud to have worked with Google to bring the phenomenal global success of the ‘It Gets Better’ campaign to British screens.”

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