Archive | February, 2012

Learn Mobile Marketing by Oxford Learning Lab

February 27, 2012

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Oxford Learning Lab, an educational video site has released a new course aimed at teaching mobile marketers and advertising people.

Oxford Learning Lab has created a series of marketing strategy training videos in partnership with few top business school professors. The latest addition to this series is mobile marketing.

With a huge untapped market of smarphones and tablets, mobile marketing is a very diverse and emerging marketing channel. The course chaired by marketing consultant Mark Brill, offers an understanding of how various channels such as apps and messages can be used for marketing and advertising.

Samples can be found http://bit.ly/oxlearnmobile.

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“Win a Farm” Competition a Big Flop

February 24, 2012

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The New Covent Garden Food company recently came up with an idea of “win a farm” competition which sounded great but was a complete disaster. The competition offered a top prize of £500,000 to the winner to buy a farm.

The idea sounds great and even gathered 267,000 entries but the trouble was that the way competition was arranged, no one won.

The competition

A unique code was printed on the promotional packs. 267,000 codes were entered on the website, none of them came out as a winner. Probably the owner of that lucky draw must not have bothered and not entered the code and thus, no winner. But sadly the company didn’t have any backup plan for such a situation and this led to many unhappy followers.

New Covent Garden Food admitted on their Facebook page about this issue but well, you cannot pacify an unhappy customer just by a simple apology. People said that a draw would have been more fair or they could have a backup plan allowing the users to pick another code. People also commented that the promotion was a scam and the company never intended to announce a winner.

Although the company says that all entries were not entered and thus, it is not entirely their fault, but still people were left frustrated. What sounded as a good idea, made a big loss to the company.

Word of caution, if you have a competition to promote your product, you outta have a winner.

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Feeling Sick? Check Google for Help!

February 15, 2012

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If you are feeling sick then once again Google has come to your rescue. Just search for the symptoms you are feeling and Google will show up definitions of most probable health condition that you are suffering with. Try it out, I checked with words like headache and stomach pain and it showed me definitions from www.ncbi.nlm.nih.gov. It sure is not going to help you get cured, but it is one more step by Google of organizing information and bringing the most relevant information to the users at the top.

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Beware of These Popular Counterfeit Items

February 10, 2012

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When online piracy of digital data is so popular, how can the good market be behind. Well, we all like to watch online pirated videos but we sure don’t want to buy expensive iPad only to go home and see it was a fake. But beware as these things are huge and it has become a big business in USA. Customs and Border Protection snagged around 25,000 shipment of counterfeit goods valued at $178.9 million total last year.

So, let’s look at some of the top counterfeit goods that you should be very cautious before buying:

  • Electronics – This is the best-seller and has the biggest market. The customs once seized an iPad which had an Android OS running. But unlike these others are difficult to detect, the changes are so subtle that even the original manufactures will have the hard time detecting it.
  • Shoes – Beware shoe lover. Everyone is aware of Nike and Reebok fakes, but now this market has grown a lot. All luxury brands like Christian Louboutin and Jimmy Choo which are sold for more than $600 are available for cheap in the fake market.
  • Drugs – This according to me is the worst. Counterfeit drugs, from prescription pills to over-the-counter medications can be really dangerous as they are most likely not manufactures according to FDA’s standards and also do not contain the right amount of ingredients.
  • CD’s and DVD’s – I don’t think I need to say more. We all probably have bought those at some point or the other.
  • Clothes – Clothing items especially branded jeans and sports jerseys are hit on the market. Usually the fabric and zipper would be of cheaper quality and thus, the low cost. Something which can be tough to detect.

Well, this is not surprising but we all should get our alarms ringing when we find someone selling a $500 worth item for $100. Be alert and save yourself from fake.

For more items, check out the complete article at CNN.

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Social Media Cartoon

February 8, 2012

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Social media world has become such an integral part of our lives that sometimes it gets tough to imagine how life would be without Twitter and Facebook. I stumbled across a video today having a collection of humorous cartoons depicting our life in the social world. It’s funny and yet so true, check it out.

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Microsoft Lays Off 200 Employees from Marketing Division

February 6, 2012

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Since recession begun, American companies are busy laying off people. In recent turn of events, Microsoft has laid off roughly 200 people from their marketing department including their Chief Creative Officer Gayle Troberman. She is the one who came up with “I’m PC” campaign to counter Apple’s Mac vs PC ad and has been working with Microsoft for 16 years now.

According to Microsoft, due to low revenues, they plan to shift creative advertising responsibility to the product teams of Bing, Xbox and Windows.

Apparently, this move has been decided by the newly installed chief marketer Chris Caposella who led marketing for product group office before taking bigger responsibilities.

The layoffs will include people from Microsoft’s consumer-marketing group and business group.

Let’s see how this moves helps microsoft with alignment of marketing with the business needs. It maybe a good move to involve the product team to plan marketing, but how creative they can be, only time will tell.

But it is really disappointing to see that layoffs still continue when people are trying to be optimistic about getting out of recession.

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Marketing Disaster by BMW

February 2, 2012

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What seemed like a cool marketing idea by BMW turned out to be not so cool when the cold weather took lives of more than 70 people.

In order to promote their car Mini Cooper Roaster, BMW paid a hefty some of A299 to get the current cold front named “Cooper” to advertise its Mini. Well, it was before the weather started taking people’s lives, so you cannot really blame BMW. In fact BMW, plans to name a low pressure area later this year as “Minnie”.

This brings us to a very basic question of whether companies should be allowed to name weather systems of not. Germany is the only company outside USA to name weather systems. BMW said yesterday that it regretted that people had died as a result of Cooper. “Of course we are sorry. It was not intentional, you cannot tell in advance what a weather system will do,” a company spokeswoman told The Independent.

This disaster is an embarrassment for Sassenbach, the advertising agency who made this campaign for BMW. Why they selected the name is something which they can only tell, but this sure has made BMW very popular in media, but only at the negative side.

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