June 20, 2013

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Build Sites with Quality Content Rather than Quality Links – Says Google

Since SEO started, focus has always been on building quality links for your website. People rush like mad building 100’s and 1000’s of links.

But that does not make sense, right. Even Google thought so and thus, it has come up with a new video which highlights that people should focus on building sites with quality content rather than focusing on building links.

Check out the video below to know more:

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April 17, 2013

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Fujitsu Develops Technology to Turns Paper Into a Touchscreen

Smartphones, laptops and tablets with touchscreen, we are all familiar with them. But ever thought that paper could also be converted into a touchscreen?

Fujitsu has come up with a new technology invention which can detect objects touched by your finger in the real world, effectively turning any surface — a piece of paper, for example — into a touchscreen, DigInfo reports.

“This system doesn’t use any special hardware; it consists of just a device like an ordinary webcam, plus a commercial projector. Its capabilities are achieved by image processing technology,” explains Taichi Murase, a researcher at Fujitsu’s Media Service System Lab.

Check out the video above to know more.

The best thing is that it not only works on flat surfaces but also one curved or uneven surfaces.

Image courtesy of YouTube/DigInfo

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April 10, 2013

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Lifebouy Hand Washing Reminder Ad

Talk about creativity, here is an Ad by an Indian company, Lifebouy, which used common sense and promoted their message to almost millions of Indian together. Watch the ad below:

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February 18, 2013

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Thinking of Drinking and Driving? Be Prepared to Meet Yamraj

Drinking and driving is dangerous. We all know it and yet we do not follow. To address this issue, Zara, a popular Tapas bar in Chennai along with the traffic police decided to spread awareness among Indians by means of God-like fear.

Yama, the God of Death from Hindu mythology was used to promote the message. He is seen quietly entering the car of visitor’s cars when it is brought back by the valet. Seeing the God of Death, people realize what they are doing and call the driver for hire service. Very interesting concept and wish it could be implemented in other parts as well.

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January 24, 2013

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Is Your Site Over Optimized?

Digital marketing and search engine optimization is nothing new. Most of us have heard about it. However, if practiced in a spammy way even though not intentionally can harm you on Google.

A recent Panda update which came somewhere between 17-20 Jan, again affected almost 1-2% of English sites and left many people crying for their drop in search engine rankings.

We spoke to few people who are into SEO, a lot of them saw this update affecting their sites and one important reason they reported was over optimization of anchor text of inbound links. One of our known agency, James Blake, reported that several of their client sites which were old and not touched since ages, experienced this.

It’s weird how a strategy which fetched unexpectedly good rankings for websites few years back is now a result for their fall. Only time can tell how soon these sites will be able to recover from rankings.

Till then let’s wait and watch what the next Panda update brings for us!

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November 16, 2012

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1.7 Million Jobs Posted on Facebook Job Board

Yesterday Facebook launched a job-board app, featuring 1.7 million listings from 5 different recruiting organizations.

This new application is the one of the products of Social Jobs Partnership that Facebook started last year with several public agencies and aggregating jobs in one place.

The first set of jobs comes from the three agencies viz. BranchOut, DirectEmployers Association, Work4Labs, Jobvite and Monster.com.

With this new move, I feel that Facebook is venturing into digital world big time and has a chance of becoming a threat to Google as well. Although this application is not generating any money directly for Facebook, but it sure can get into paid Job Listing business as well. Linkedin must watch out for sure. With such a huge database of almost 1 billion, this sure be a big success for Facebook.

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November 6, 2012

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Google Comes Up with “Where Do I Vote” Locator on Election Day

It’s the Election Day in USA and to mark this day on web, Google has come up with a special ballot box Doodle.

If you click on the logo, you will land up on the Google Voting Place Locator. You will be prompted to add your address to find the voting place.

This will end up to the special Google Elections page where your voting place would be displayed along with other important information. Check it out on Google.com.

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November 6, 2012

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Vicks Ad Blunder – Designers Give Drew Brees a New Birthmark

 

Did you notice something wrong in the above Vicks ad featuring New Orleans Saints QB Drew Brees. Ad designer probably didn’t notice that Drew had a birth mark on one of his cheek and just flipped the image. Now, thanks to Vicks, Brees has a birthmark on both cheeks. FYI, the image on right is the correct one.

Photo manipulation is common and we all know that it is done, but at least the company should get the facts right.

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