Future Digital Marketing

Smartphones, laptops and tablets with touchscreen, we are all familiar with them. But ever thought that paper could also be converted into a touchscreen?

Fujitsu has come up with a new technology invention which can detect objects touched by your finger in the real world, effectively turning any surface — a piece of paper, for example — into a touchscreen, DigInfo reports.

“This system doesn’t use any special hardware; it consists of just a device like an ordinary webcam, plus a commercial projector. Its capabilities are achieved by image processing technology,” explains Taichi Murase, a researcher at Fujitsu’s Media Service System Lab.

Check out the video above to know more.

The best thing is that it not only works on flat surfaces but also one curved or uneven surfaces.

Image courtesy of YouTube/DigInfo

Drinking and driving is dangerous. We all know it and yet we do not follow. To address this issue, Zara, a popular Tapas bar in Chennai along with the traffic police decided to spread awareness among Indians by means of God-like fear.

Yama, the God of Death from Hindu mythology was used to promote the message. He is seen quietly entering the car of visitor’s cars when it is brought back by the valet. Seeing the God of Death, people realize what they are doing and call the driver for hire service. Very interesting concept and wish it could be implemented in other parts as well.

Yesterday Facebook launched a job-board app, featuring 1.7 million listings from 5 different recruiting organizations.

This new application is the one of the products of Social Jobs Partnership that Facebook started last year with several public agencies and aggregating jobs in one place.

The first set of jobs comes from the three agencies viz. BranchOut, DirectEmployers Association, Work4Labs, Jobvite and Monster.com.

With this new move, I feel that Facebook is venturing into digital world big time and has a chance of becoming a threat to Google as well. Although this application is not generating any money directly for Facebook, but it sure can get into paid Job Listing business as well. Linkedin must watch out for sure. With such a huge database of almost 1 billion, this sure be a big success for Facebook.

Did you notice something wrong in the above Vicks ad featuring New Orleans Saints QB Drew Brees. Ad designer probably didn’t notice that Drew had a birth mark on one of his cheek and just flipped the image. Now, thanks to Vicks, Brees has a birthmark on both cheeks. FYI, the image on right is the correct one.

Photo manipulation is common and we all know that it is done, but at least the company should get the facts right.